MUMBAI, NATIONAL, GPN/ SACHIN MURDESHWAR 📞 8108510506: Most 22-year-olds are figuring out their first job. Aneka Goel is already on her fourth restaurant brand.

The Les Roches graduate is behind _Keiba, Madras Diaries, Madras Express,_ and _House of Ko Amore_ — four distinct concepts that have become fixtures in Mumbai’s crowded F&B scene in under three years. Asian small plates, modern South Indian, grab-and-go filter coffee, and immersive dining. Different cuisines, same DNA: obsessive detail.

Goel’s edge comes from two worlds. Switzerland gave her the technical rigor: yield sheets, service choreography, wine theory. Home gave her the business spine. Her mother, Neeti Goel, is a respected restaurateur and philanthropist. Her father, Pranay Goel, built scale in pharmaceuticals. Aneka absorbed both — design and discipline.

But her real differentiator is people. Every brand runs an internal academy. Young women from non-hotel backgrounds are trained in kitchen, service, and floor management, then hired. “We don’t run CSR campaigns. We run careers,” Goel says. Attrition across her groups is half the industry average.

Sustainability isn’t a marketing deck. It’s procurement rules. Single-use plastic was phased out in year one. Menus shift with harvest calendars. Leftover prep becomes staff meals before it becomes waste. Vendors are paid in 7 days — unheard of in an industry that runs on 60-day cycles.

Industry peers call her “the quiet operator.” No influencer dinners every week. No gimmick drops. Growth is methodical: fix the P&L, train the second line, then expand. _Madras Express_ came from noticing that _Madras Diaries_ customers wanted the same filter coffee and snack quality, faster. _House of Ko Amore_ was a response to diners asking for “something theatrical, but not fake.”

The bet is working. Lunch services run full. Weekend waitlists are real. And the team she’s building looks like the Mumbai she wants to serve — young, female-led, and unapologetically ambitious.

Heritage handed Aneka Goel a head start. Hustle is what she did with it.