BlueStone Jewellery and Lifestyle Limited
MUMBAI, 6 AUGUST, 2025 (GPN): Accel India-backed Leading omni-channel jewellery firm BlueStone Jewellery & Lifestyle Limited, which operates under the flagship brand ‘BlueStone’, is all set to launch its initial public offer (IPO) next week 11 August onwards via a combination of primary and secondary issue of shares at a targeted valuation of around 888 mn or Rs 7,800 crore.
BlueStone Jewellery & Lifestyle Limited IPO will Open on Monday August 11, 2025 and close bids on Wednesday August 13, 2025 . Anchor investors will bid for the share sale on August 8.
August 8 has been reserved for the anchor book portion with the issue opening for public subscription between August 11 and August 13, according to the firm’s red herring prospectus (RHP). The fresh issue size is Rs 820 crore while the offer for sale size is up to 13,939,063 equity shares, the RHP stated.
Proceeds from the offering will be used to fund working capital requirements and general corporate purposes, the Bluestone prospectus showed.
Accel Partners, Saama Capital, Kalaari Capital, IvyCap Ventures, IronPillar Fund, Sunil Kant Munjal (and other partners of Hero Enterprise Partner Ventures) are the selling shareholders. The IPO proceeds will be utilised for working capital requirements and general corporate purposes, the firm said.
BlueStone’s other investors include Info Edge Ventures, Peak XV, Steadview, Prosus and Think Investments who are not diluting stake as part of the IPO.
Axis Capital, IIFL Capital and Kotak Mahindra Capital are its Book Running Lead Managers (BRLMs) and investment banks working on the issue as per the RHP. Trilegal is the legal counsel to the company.
Accel, Sunil Kant Munjal and Kalaari Capital are the three biggest external shareholders with stakes of 11.68 percent, 5.61 percent and 5.12 percent respectively.
Its existing shareholders, including venture capital firms Accel India and Kalaari Capital, will now sell 13.9 million shares in the offering, lower than the 24 million shares proposed earlier.
IIT Delhi alumnus and ex-Amazon executive Gaurav Singh Kushwaha, the promoter, holds 17.7 percent stake.
BlueStone Jewellery and Lifestyle Limited Spokespersons and Management: Mr. Gaurav Singh Kushwaha, CMD and CEO and Mr. Rumit Dugar, CFO addressing the media told GPN, “BlueStone offers contemporary lifestyle diamond, gold, platinum and studded jewellery and the Company retails its products through its website and its mobile application available on iOS and Google Play Store, in addition to its pan-India network of stores (225 outlets across 117 cities as of March 2025).”
The company, which sells diamond, gold, platinum and studded jewellery, competes with Titan, Kalyan Jewellers, IGIL, PC Jewellers and Tribhovandas Bhimji Zaveri which are top five listed companies by market cap in the diamonds and jewellery segment listed firms in India.
In related listings in the sector, Chennai-based Lalithaa Jewellery Mart filed for a Rs 1,700 crore IPO in June. Recently, Shanti Gold International made its market debut at a 15 percent premium over its issue price.
About BlueStone Jewellery and Lifestyle Limited:
BlueStone Jewellery and Lifestyles Limited offers contemporary lifestyle diamond, gold, platinum and studded jewellery under its flagship brand, BlueStone. The BlueStone brand was launched in 2011 and has over the years grown to become a leading brand among Leading Jewellery Retailers. It is a digital first direct-to-consumer (“DTC”) brand focussed on ensuring a seamless omnichannel experience for customers and are the second largest digital-first omni-channel jewellery brand in India, in terms of revenues in Fiscal 2024.
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