MUMBAI, 9 SEPTEMBER, 2022 (GPN): Naselin, one of the leading nasal decongestant brands by Cipla Health has swayed the stage away by winning the “Silver” at the Effie APAC Awards for its captivating yet appealing “Naselin Shubhratri, Prajapati – The Guard” campaign. Naselin becomes Cipla’s first ever brand to win a marketing award in the Asian Pacific region, which is one of the industry’s most distinguished accolades for marketing effectiveness. APAC Effie Awards are globally recognized as the gold standard for agencies and clients alike.

Naselin has been recognized out of the 29 Indian brands and from the total of 107 brands across the Asia Pacific region which is a gratifying moment for the brand. The award winning TVC ‘Shubhratri, Prajapati – The Guard” campaign underlines the significance of choosing the appropriate product by narrating an anecdote of a watchman who has sleep deprivation triggered by nasal congestion and struggles to get a good night’s sleep. Naselin’s decongestant nasal spray aids in relieving him from the discomfort of a blocked nose, thus ensuring a peaceful sleep.

Cipla Health Ltd understands the need of our consumers and believes in prioritizing the consumer requirements and aims to provide the best-in-class offerings. Additionally, Naselin’s Nasal Decongestant spray contains Oxymetazoline Hydrochloride which aids in fast relief from clogged nose and sinus congestion and so offers relief over a larger area.

Speaking on the win, Shivam Puri, CEO – Cipla Health says, “I am truly pleased and humbled by this recognition being bestowed on Cipla Health. These awards are a reflection of our purposeful strides and our relentless commitment to address the unmet needs of our consumers. Driven by deep consumer insights and marketing expertise, Cipla Health has always strived to enhance the lives of our consumers with the most innovative and effective solutions.” Ends

About Cipla Health and Naselin:

Cipla Health Ltd. (CHL), the consumer healthcare subsidiary of Cipla Ltd. was founded in the year 2016, with a vision to become the most preferred consumer healthcare brand in India. With an already vast customer base, the company believes in consistent innovation and aims to make a difference in the consumer’s everyday life. CHL offers a folio of diverse brands, including Nicotex, Cofsils, Prolyte, Mamaxpert, Maxirich, Clocip, Naselin, Ciphands, and Cipladine among others. Naselin is a leading nasal decongestant brand by Cipla Health Ltd. that has its flagship Nasal Decongestant spray containing Oxymetazoline Hydrochloride which helps in quick relief from blocked nose & relief of sinus congestion, thus providing you a wider area of relief. The brand has ventured into new product formulations to cater to the evolving needs of consumers.

About APAC Awards:

The Asia Pacific Effie Awards honours the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives. APAC Effies aims to lead, inspire and champion practices of marketing effectiveness excellence in the Asia Pacific region, and provides the growing industry with a regional platform where the best campaigns are celebrated. The Effie Awards are known by advertisers and agencies globally as the pre‐eminent award in the industry. Introduced by the New York American Marketing Association in 1968, the Effie Awards have since been recognized by advertisers and agencies as the global gold standard of marketing effectiveness excellence. The award now recognises and celebrates the most effective brands, marketers and agencies, globally, regionally and locally through its 50 plus award programmes across the world and through its coveted effectiveness rankings – the Effie Index.