MUMBAI, NOVEMBER 05, 2026 | GPN, SACHIN MURDESHWAR: Jio Finance Platform and Service Limited (JFPSL), a wholly-owned subsidiary of Jio Financial Services Limited (JFSL), today announced the launch of a new feature on the JioFinance app that enables JioFinance+ customers to convert their accumulated JioPoints into JioGold. Introduced ahead of Dhanteras, an occasion traditionally associated with gold purchases, the offering enhances the utility of loyalty rewards by allowing customers to convert JioPoints earned through everyday financial transactions into digital gold.

The feature enables customers to convert JioPoints earned through eligible transactions, including UPI payments and bill payments, into 24K digital gold. Each JioPoint carries a redemption value of ₹0.25, with a minimum conversion requirement of 400 JioPoints, equivalent to ₹100. The quantity of gold credited is calculated based on the prevailing gold price at the time of conversion.

Customers can view their available JioPoints balance, select the number of points they wish to convert and see the corresponding value in gold before confirming the transaction. The feature also enables seamless onboarding for customers without an existing JioGold account. Upon successful conversion, the digital gold is instantly credited to their JioGold holdings, with updated balances and transaction history accessible directly through the app.

Available exclusively to JioFinance+ customers, this new conversion feature further strengthens the overarching value-back proposition. JioFinance+ is a comprehensive, first-of-its-kind membership programme that offers premium benefits—including accelerated JioPoints and additional rewards—across eligible financial products on the JioFinance marketplace. Built on a unique commission-sharing model, JioFinance+ directly redistributes platform earnings back to members, enhancing transaction utility across the platform’s core financial offerings.

About Jio Finance Platform and Service Limited

Jio Finance Platform and Service Limited is a wholly-owned subsidiary of Jio Financial Services Limited, responsible for managing the JioFinance app, the unified digital storefront for all retail-focused products and services. It is a dedicated entity created to empower every Indian with seamless access to trusted, secure and simplified financial services.

About Jio Financial Services Limited: 

Jio Financial Services Limited (JFSL) is a Core Investment Company (CIC) registered with the Reserve Bank of India. As a new-age institution, JFSL operates a full-stack financial services ecosystem through customer-facing subsidiaries, including Jio Credit Limited, Jio Insurance Broking Limited, Jio Payment Solutions Limited, Jio Leasing Services Limited, Jio Finance Platform and Service Limited, and Jio Payments Bank Limited.

Through a 50:50 joint venture with BlackRock, JFSL offers Mutual Funds and SIFs in India through Jio BlackRock Asset Management Private Limited; wealth management through Jio BlackRock Investment Advisers Private Limited; and offers broking services through Jio BlackRock Broking Private Limited. 

JFSL has entered into 50:50 joint ventures with the Allianz Group, establishing Allianz Jio Reinsurance Limited for reinsurance services and Jio Allianz General Insurance Limited for general and health insurance in India. Additionally, they have signed a non-binding agreement to explore future opportunities in life insurance.

JFSL has also entered into a joint venture agreement with Bank of America, for the latter to acquire up to 49.9% in Jio Credit Limited, subject to regulatory and statutory approvals. 

With a digital-first model, JFSL is committed to enhancing the financial well-being of Indian citizens by enabling them to borrow, transact, save, and invest seamlessly. Through the JioFinance app, customers can access a wide range of solutions including loans, savings accounts, investment products and solutions, UPI, bill payments, recharges, digital insurance, financial tracking and management tools, and more.

For more updates, please visit www.jfs.in | Follow JFSL on Instagram: @OfficialJioFinance | X: @JioFinance1 | Facebook: @JioFinance | LinkedIn: @Jio Financial Services Limited | To download the JioFinance app, click here