MUMBAI, 19 SEPTEMBER, 2024 (GPN): In succession to Thane Municipal Corporation (TMC) Swachhata hi Seva campaign launch on on Tuesday with Maharashtra’s Chief Minister highlighting the significance of cleanliness in the daily lives of citizens, CM Eknath Shinde on Thursday arrived at the Girgaon Chowpatty in Mumbai to participate in the ‘Swachhata Hi Seva drive.He operated a tractor, using machinery to collect garbage, symbolizing his hands-on involvement. Additionally, he signed a placard with the message, “Let’s destroy bad ideas, clean up our Maharashtra,” reinforcing the mission of the campaign.

As part of the campaign, the CM joined by other party members, took part in a cleanliness drive at Girgaon Chowpatty, where he was seen collecting waste in garbage bags.The campaign’s concept, ‘Swabhav Swachhata – Sanskaar Swachhata’, will be implemented in both urban and rural areas across the state.

Shinde, hailing the cleanliness initiative launched by the Prime Minister, said, “PM Modi started this campaign in 2014-2015. A lot of people made several comments then. But today we all can see that this campaign is very successful not just in Mumbai but in the entire country”.

He expressed his gratitude to the cleaning staff, stating, “The true youth of Maharashtra are its sweepers.”

Notably, This year is the 10th anniversary of the launch of the Swachh Bharat Mission. The campaign of Swachhta Hi Seva Campaign, 2024 (SHS 2024) will continue from September 17 till 2nd October.Additionally, initiatives like tree plantation and beautification are being carried out under the ‘Ek Ped Maa Ke Naam’ program.

The Swachhata Hi Seva campaign, launched by the Government of India, aims to promote cleanliness and sanitation across the country. SHS 2024 comprises Swachhata Mein Jan Bhagidari Public participation, awareness and advocacy, engaging citizens in cleanliness efforts through various participatory activities.

In this campaign, the Department and its autonomous body, ICMR, along with its 27 institutes across the nation, will work. together to ensure widespread engagement and participation. from every citizen, community, and organisation during the fortnight.

Three key pillars of this campaign are Cleanliness Target Units (CTUS), Shramdaan activities focused on the time-bound transformation of specific target units and overall cleanliness.