AHMEDABAD, 16 FEBRUARY 2024  (GPN) –Malabar Gold & Diamonds, a leading gold retail brand in the country, is celebrating the one-year anniversary of its “Hunger Free World” initiative in Ahmedabad at the Malabar Gold showroom on Satellite Road (Shivaranjani).

Launched in February 2023, the initiative has successfully distributed over 3,00,000 meals to those in need, with a total expenditure exceeding  72,00,000/- INR. In collaboration with the NGO “Thanal,” Malabar Gold & Diamonds has played a crucial role in providing daily meals to 1000 people across various locations in Ahmedabad. The initiative operates through a central kitchen in the city, delivering food to beneficiaries using rickshaws and vans.

M. P. Ahammed, Chairman, Malabar Gold & Diamonds, said, “As we celebrate the one-year milestone of our ‘Hunger Free World’ initiative, we reflect on the profound impact it has had on the lives of the underprivileged in Ahmedabad. Our commitment extends beyond providing meals; it aims to foster sustainable change and empower communities. We firmly believe that collective efforts can bring about enduring positive transformations, and this anniversary serves as a testament to that belief.”

The distribution areas encompass prominent locations such as Sanand Chokdi, Sarkhej, Vasna, Anjali, Paldi, Jamalpur, Sidisaiyed Mosque, Khanpur, Shahpur, and more. The diverse menu of vegetarian meals includes Dal Rice, Sabji Roti, Parata Sabji, Thepla, and others. The team ensures comprehensive coverage of localities, including temples, mosques, and other public spaces.

Under the visionary leadership of its chairman, M.P. Ahammed, Malabar Group dedicates 5% of its net profit to Corporate Social Responsibility (CSR) activities, with a focus on giving back to society. The “Hunger Free World” initiative is a significant part of this commitment, aiming to address the issue of hunger in the community.

About Malabar Gold & Diamonds:
Malabar Gold & Diamonds was established in 1993 and is the flagship company of Malabar Group, a leading diversified Indian business conglomerate. With an annual turnover of $5.2 billion, the company currently ranks as the 6th largest jewellery retailer globally and today has a strong retail network of over 340 stores spread across 13 countries in addition to multiple offices, design centers, wholesale units, and factories spread across India, Australia, Canada, the UK, the USA, the Middle East and the Far East. The group, owned by more than 4,000 shareholders, has more than 21,000 professionals from over 26 countries working towards its continued success. Malabar Gold & Diamonds also features an online store

www.malabargoldanddiamonds.com providing customers the opportunity to purchase their favorite jewellery at any time and on any day from the comfort of their homes. The group also operates MGD – Lifestyle Jewellery, a retail concept offering trendy and light weight jewellery that represents the independent and the modern woman through its designs and collections.

ESG (Environmental, Social & Governance) has been the primary commitment of the group since its inception. The key ESG focus areas of Malabar Group are Health, Housing, Hunger Free World, Education, Environment and Women empowerment. Integrating the principles of responsibility and sustainability into its core business, Malabar Group periodically strengthens its ESG goals to remain a socially conscious and responsible organization. The group contributes 5% of its profit to such initiatives in the same country of operation.Ends