Signpost India Ltd Shares Listed Today At Rs. 396.75 (NSE) and Rs. 386.60 (BSE) a piece

MUMBAI, 14th FEBRUARY, 2024 (GPN) : Signpost India Limited (SIL), India’s largest Digital Out-of-Home (DOOH) company and integrated advertising media enterprise, is now listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE), becoming the first leading DOOH media enterprise in the country to be listed on the major stock exchanges.

Signpost India leads the way in cutting-edge DOOH solutions, specializing in programmatic digital advertising. Its extensive portfolio includes billboards (conventional, backlit and digital), transit media (skywalks, bus panels, airports, metro stations, bus queue shelters and smart mobile vans), and innovative assets like kiosks, traffic booths and electric public bicycle stations. The company’s proprietary AI/ML tools optimizes OOH asset selection for clients based on target audience and budget. Through its merger with Pressman Advertising Ltd., a well-established name in this space, Signpost India now offers a full suite of advertising services including print, digital marketing and public relations.

Serving a wide range of clients from major industries, the company’s clientele spans consumer goods and services, BFSI, lifestyle, real estate and construction, media and entertainment, education, pharmaceuticals, telecommunications, automobiles, hospitality, PSUs and government bodies. Signpost has an asset base comprising over 33.9 million square feet of ad space across 29,246 panels spread nationwide reaching over 54.6 million individuals across India’s major metros.

For FY 2022-23, Signpost India clocked revenue of Rs. 342 Crore, growing by 84%. Net profit for the period was Rs. 35 Crore, growing at a CAGR of 30% over the last 3 years. The year also witnessed doubling of revenues from digital assets compared to the previous year. The company boasts a well- managed debt profile, highlighted by a Debt-to-Equity Ratio of 0.63, ensuring stability and growth potential. Signpost India is rated BBB/Positive and A3+ by CRISIL for its long-term and short-term bank credit facilities respectively.

Led by Mr. Shripad Ashtekar as Chairman & Managing Director and Mr. Dipankar Chatterjee as Executive Director, Signpost India has a nationwide presence through its network of 7 offices and a team of over 500 professionals. The company’s recent CXO hires across various business functions signal a commitment to solidifying its market leadership in India and beyond.

“Our listing on BSE and NSE symbolizes a new era for Signpost India. We are committed to driving innovation and creating meaningful connections between brands and a rapidly evolving consumer base.” said, Mr. Shripad Ashtekar, Chairman & Managing Director, Signpost India Limited.

Signpost India’s significant projects include Mumbai Metro (Line 2A and 7), and renewed BEST bus and bus queue shelter contracts over the past year. Its long-term advertising contracts (7-20 years) pave the way for sustainable growth. The company envisions transforming transit infrastructure and expanding into sustainable public spaces across major commercial, educational and tourist centers in India.

About Signpost India Ltd.

Signpost India Limited, India’s leading Digital Out of Home (DOOH) and integrated advertising company, is an independent ISO-certified media enterprise. It has vast experience in implementing large scale public-oriented projects, including street furniture, transit, public bicycle sharing and internet traffic monitoring systems with over 32 Government authorities across the country.

With the vision, ‘Signs of Tomorrow’, it serves over 500 premier brands through its network of 7 offices. It has earned global recognition for its pioneering role in innovative and sustainable advertising solutions with 150+ awards including ABBYS, EMVIES, KYOORIUS, Dragon of Asia and Global Digital Signage Awards. With the merger with Pressman Advertising Ltd, an independent full-service advertising agency, will enable it to offer an expanded suite of solutions in advertising, digital marketing, and public relations, in addition to their core urban infrastructure projects in DOOH.