Mumbai, India (December 13, 2023): ASICS, the Japanese sportswear brand, today launched the limited-edition merchandise for Asia’s most prestigious Tata Mumbai Marathon 2024. ASICS Brand Athlete Mr. Rohan Bopanna along with actress & avid runner Ms. Gul Panag unveiled the new collection at ASICS store on Linking Road in Mumbai amidst a big gathering and media presence. 

The vibrant design of this collection by ASICS conveys a strong story of energy, persistence and passion for running. The Gel Kayano™ 30 Limited Edition shoes are designed with a unique blend of colors like Electric Blue/Aquarium for Men and White Sun Coral for Women, to appeal both male and female runners. 

The specially crafted GEL-KAYANOTM 30 running shoe has Mumbai 2024 emblazoned on the side. The shoe provides maximum comfort and style reflecting Mumbai’s colorful culture. The GEL-KAYANOTM 30 shoes is equipped with advanced features like a 4D Guidance System for stability and FF BLASTTM PLUS ECO cushioning for softness, the shoes aim to energize runner’s every stride of their run.

The limited-edition race day t-shirt design shows the circular pattern that encapsulates the spirit of unity via the “Enso” motif from Japanese traditions. It is crafted in seven symbolic colours denoting various facets of life, the collection aims to bring all marathon participants together in a harmonious cooperation towards a shared goal. The t-shirt and shoe bring out the complete essence of the city of Mumbai and will connect and bond well with the runners of Tata Mumbai Marathon 2024.

Mr. Rajat Khurana, Managing Director, ASICS India and South ASIA said, “We are delighted to have Mr. Rohan Bopanna and Ms. Gul Panag onboard to reveal our official merchandise for the Tata Mumbai Marathon 2024. Inspired by the dynamic energy of this city and event, our goal is to design apparel that empower athletes at every skill level to unleash their complete potential. This collection is a testament to our dedication in fostering a commitment to help individuals achieve their athletic goals.”

Commenting on the event, ASICS Brand Athlete, Rohan Bopanna said, “I am glad to be a part of this special day being a Brand Athlete for ASICS India and unveiling the official merchandise for the Tata Mumbai Marathon 2024 is truly special. As an athlete, I believe having the innovatively designed gear that seamlessly blends style with high performance is paramount. These specially crafted GEL-KAYANOTM 30 shoe and t-shirt perfectly captures the vibrant energy of the city.”

Mr. Anil Singh, Managing Director, Procam International, said, “ASICS has been a longstanding partner of the Tata Mumbai Marathon and the Procam Family. They have continuously set new benchmarks with top-of-the-line event merchandise which are highly sought after by our participants. As we gear up for the 19th edition of the Tata Mumbai Marathon, here’s a race filled with inspiration, determination and the beating heart of India in every step #HarDilMumbai.” 

The TATA Mumbai Marathon 2024, is a World Athletics Gold Label Road Race and will be hosted on Sunday, 21st January. The event will flagged off from the historic Chhatrapati Shivaji Terminal.

The official TATA Mumbai Marathon merchandise will be available to shop on flagship ASICS stores across the country and online brand store, link – https://www.asics.com/in/en-in .

About ASICS:

Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body’ is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as athletic and SportStyle-inspired footwear, apparel, and accessories.

ASICS currently has 98 stores across India. More details can be found at www.asics.com/in/en-in/store-locator. 

For more information, visit www.asics.com/in/en-in