Launches festive lighting collection Launches an array of home appliances 

BENGALURU, 19 OCTOBER, 2023 (GPN): Surya Roshni in its 50th year of operation is one of India’s most respected and trusted brands for Lighting, Fans, Home Appliances, Steel Pipes, and PVC pipes.

As the largest branded manufacturer of lighting products in India, Surya Roshni continues to set the industry standard. It is perhaps the only company in India that invested significantly in the last century in conventional lighting manufacturing excellence and now in this century in the new technology which is energy saving and modern LED Lighting manufacturing excellence. In the past 7 years, Surya Roshni LED lighting has successfully saved an impressive amount of energy for the country.

Surya has yet again invested in R&D to bring out a slew of products specially designed for the upcoming festive season. An epitome is the Platina LED Bulb, which not only illuminates every corner of a room with its wider spread of light but also conserves energy with a product life of 25,000 hours (under rated conditions). In addition to the all-new energy-efficient Platina, Surya takes pride in launching the bouquet of indoor and outdoor Lighting products including Profile Strip light, Slim Trim & Shine Nxt Downlighter, for beautiful indoor decorations; Jag Mag String light and Sparkle Rope light, for levelling up the outdoor decorations, this festive season.

The company continues to innovate and has launched BEE Star labelled fans which not only save Rs.1000 to Rs.1800 per year per fan (16hrs of daily usage and metro energy tariffs) but also add to the home décor.

Some of the new offerings include Rice Cooker (indicook), Juicer Mixer Grinders (Aspire, Galaxy- i), Heavyweight Dry Irons (Shakti Plus, Bolt), InfraRed and Induction Cooktops, and a range of Storage and Instant Water heaters (Speedy, Insta Hot – 5.5lt).

Speaking on the occasion Mr. Jitendra Agrawal, CEO – Lighting and Consumer Durables, Surya Roshni, said “With immense pride, I applaud Surya’s exceptional team, whose concerted efforts, dedication, and innovation have brought to life, a range of lighting and appliances, that will make the upcoming festival a joyous celebration.”

Understanding the relevance of festivities, the company has adopted a comprehensive 360-degree marketing strategy. This approach involves a series of promotional initiatives across diverse social media platforms, retail outlets, and on-ground activations. These endeavours are aimed at engaging both customers and channel partners, in a meaningful way.

Aligned with the Government’s PLI scheme, the company is making a substantial investment of 25 crores in its technology labs and manufacturing facilities. This strategic move contributes to import substitution, furthering its pursuit of self-sufficiency / atmanirbharta.

About Surya Roshni Limited

Since its inception in 1973, Surya Roshni has transformed into an organization that has developed its Lighting & Consumer Durables business and built a stronghold in the Steel Pipes & Strips business.

The company started with the manufacturing of steel tubes in 1973, it then diversified by foraying into Lighting in 1984, PVC pipes in 2010 and Consumer Durables like Fans and Home Appliances in 2014- 15.

The Steel Pipes & Strips business manufactures a wide range of products and is the largest manufacturer of GI pipes in India and the largest Exporter of ERW Pipes. The business has further strengthened with the set-up of a 3LPE Coating facility unit in 2018 (mainly to Oil & Gas and CGD sector) and Direct Forming Technology (DFT) in April 2022, whereas being one of the largest Lighting Companies in India, the Lighting business manufactures an array of conventional to modern LED lighting. The Consumer Durable business offers a variety of Fans and Home Appliances.

‘Surya’ Brand and ‘Prakash Surya’ have a strong presence of more than four decades in India. With a revenue of over Rs.8000 Cr, Surya enjoys a robust Pan India presence with an extensive dealer network in both its businesses i.e. Steel Pipes & Strips and Lighting & Consumer Durables.