MUMBAI , 31 OCTOBER, 2023 (GPN): India’s leading pet food brand , Drools Pet Food Pvt. Ltd. has announced two transformational initiatives that are set to redefine the landscape of pet health services and veterinary practices across the country.

Drools has introduced ‘ Drools Vet Thrive ‘ , a veterinary hospital upgradation plan , a visionary initiative designed to upgrade pet healthcare services across the country. With a substantial investment of Rs 25 crore , this pioneering initiative is set to reshape the landscape of pet health services and veterinary practices across India, marking a significant milestone in its commitment to animal welfare and health.

This comprehensive scheme aims to upgrade pet health services by deploying state-of-the-art equipment, including advanced diagnostic equipment and surgical gear, in veterinary hospitals in India. It also equips veterinarians with state-of-the-art equipment , ensuring better care of pets.

In another significant diversification initiative , Drools is foraying into the small animal pharmaceutical sector with the launch of ‘ Drools Veterinary Health ‘ . The launch was facilitated by Malika Arora at the Federation of Asian Small Animal Veterinary Associations (FASAVA ) Congress 2023 , one of the largest veterinary events held at Hotel Westin Mumbai.

Dr. Shashank Sinha , CEO and Veterinarian , Drools Pet Food Pvt. Ltd. said , “ At Drools , we are deeply committed to the holistic well-being of pets. The launch of our ‘ Drools Vet Clinic Upgradation Scheme ‘ and ‘ Drools Veterinary Health ‘ highlights our unwavering dedication towards enhancing pet health care and providing the best possible care to pets. By expanding these enhancements to veterinary clinics across the country , we are ensuring pet parents across the country can access top-tier pet health services. The launch of ‘ Drools Veterinary Health ‘ underlines Drools’ dedication to comprehensive pet care and our vision to become a holistic partner within the pet health ecosystem. “Both of our pioneering initiatives are designed to ensure that our furry companions receive the care , attention and love they truly deserve.”

Dr. Dhananjay Bapat , President , Pet Practitioners Association of Mumbai (PPAM), said , “ Drools is pioneering India’s pet care and vet services with the international veterinary community. This is an important step in India’s journey to achieve global standards in pet care. By collaborating with international organizations such as FASAVA and WSAVA , Drools is not only providing Indian veterinarians access to the latest global best practices , but also enabling them to learn and share knowledge with their international counterparts.”

Lauding the initiative , Dr. S. Yathiraj , President, Pet Practitioners Association of Karnataka (PPAK) and former Dean of the Veterinary College , KVAFSU , Bangalore, says , “ The need to improve veterinary services in India is critical , and Drools helps in this . Is playing an important role. The company’s initiatives are helping to improve access to animal care and raise awareness of the importance of veterinary care. This is having a positive impact on pet welfare , public health and the economy. I commend Drools for its commitment to improving veterinary services in India.”

Drools has earned a reputation for delivering high-quality , balanced and nutritious pet food , consistently setting industry standards in pet care and nutrition. As a brand synonymous with quality , Drools is committed to promoting healthy , happy lives for pets and their owners .

About Drools:

Drools, India ‘ s only MNC pet food company was established in 2010 by Fahim Sultan and is the flagship brand of DROOLS PET FOOD PRIVATE LIMITED. Set up in 2009 to focus on nutrition, health and welfare of pets, Drools was born to bridge a gap and ensure that all pets received the right kind of clean ingredients with wholesome balanced nutrition. The production of pet food for dogs and cats began in 2010 and Drools today, is one of the fastest growing pet food brands in South Asia with large product ranges developed with international quality standards.

Export led growth has been a dominant paradigm for Drools and the company has seen exponential growth in the last decade. The first consignment of Drools Daily Nutrition Dry Dog Food and Dry Cat Food was exported to Sri Lanka in the year 2012 and then to Kathmandu, Nepal within the same year.

At present Drools exports to 22+ countries and some select countries in the African continents. What started as a bare minimum product line has now expanded to Premium Dog Food, Economy Brand Packs, Treats, Supplements in addition to Dry Dog and Cat Food.Ends