• Of all the Amazon Pay customers in the region, more than 77% in Maharashtra and 72% in Mumbai, prefer UPI for their digital payments
• In 2023, more than 80% of Amazon Pay ICICI credit card consumers across Maharashtra have used their credit card at least once, a testament to their strong affinity towards the co-branded credit card
• Amazon Pay Later witnesses 50% YoY growth in Maharashtra
• Of all the movie bookings done on Amazon, 67% were done using an Amazon Payment Product (APP) like Amazon Pay, ICICI Bank Credit Card, Amazon Pay UPI, and Amazon Pay Wallet.

MUMBAI, 27 SEPTEMBER, 2023 (GPN): Amazon Pay, the payment arm of e-commerce giant Amazon is all geared up to facilitate unparalleled convenience, friction free payments and most affordable online shopping experience on Amazon.in, this festive season. With stellar exclusive offers on both debit and credit cards from State Bank of India – a partnership which facilitates over 300M Indians, including Rupay cardholders. With flat 5% (3% for non-prime) rewards and no-cost EMI for up to six months on payments made via Amazon Pay ICICI Bank credit card and a credit line of up to INR 60,000 via Amazon Pay Later, online shopping on Amazon.in, becomes much more rewarding and affordable for all Amazon Pay customers. Further Amazon Pay considering broadening its partnerships with additional banks and card networks.

UPI Payments Dominate With Easy Scan&Pay and Instant Money Transfers:
Unified Payments Interface (UPI) has
revolutionized how Indians transact and propelled the nation into a future
powered by seamless digital payments. With an overall customer base that
exceeds 8 crores across India, Amazon Pay empowers its customers
with a seamless UPI integration to pay for anything, both on and off
Amazon.in.

In Maharashtra too, UPI is the preferred mode of payment for customers with Amazon Pay UPI payments accounting for more than 77% in Maharashtra and 72%+ in Mumbai. Furthermore,Amazon Pay customers, will soon be able to link
their RuPay credit cards to Amazon Pay UPI, expanding the horizon of various
possibilities for affordable and easy convenient payments at both local and online merchants.

Vikas Bansal, Whole-Time Director,
Amazon Pay said, “At Amazon Pay, it is our mission to innovate on behalf of our consumers by making digital
payments trusted, convenient and rewarding for everyone. To cater to
the diverse needs of our consumers we have introduced various Amazon Payment Products (APPs) like Amazon Pay UPI, Amazon Pay Wallet, our flagship Amazon Pay Later, Amazon Pay ICICI co-branded credit card,
and more.

Within the Amazon ecosystem, it is much faster and more convenient to pay using an Amazon Payment
Product, with consumers in Maharashtra experiencing a success
rate of 96% on payments made via APP. With the onset of the festive season, our aim is to continue to empower our
consumers with unmatched payment
experience, provide friction free transactions and maximize their
savings.” Elevate Your Festive Budget with Easy Access to Credit: As part
of our commitment to making credit more accessible and inclusive,
Amazon Pay Later has experienced nearly 50% YoY growth in customer
base in Maharashtra.

Similarly, the customer base for the Amazon Pay ICICI Bank credit card has
seen a remarkable YoY growth of nearly 33% in the state. Further, more than half of sales on Amazon.in across
Maharashtra, are driven through credit-based solutions including Amazon Pay Later and Amazon Pay ICICI credit
card, showcasing Amazon Pay’s strong commitment to drive affordability for
consumers.

Cinegoers Rule in Birthplace of Hindi Movies: Mumbai is the nerve center of the Hindi film industry & Mumbaikars love cinema. In the city, more than 67%
of all movie ticket bookings on Amazon.in are done using Amazon
Pay products, like Amazon Pay ICICI Bank credit card, Amazon Pay UPI, Amazon Pay Wallet, among others.

Amazon Pay, which operates as an
independent business, demonstrated remarkable success with significant user numbers across various segments.
Notably, the user base stands strong, Highlighting the widespread adoption
and trust. Amazon Pay UPI has a user base exceeding 8 crore consumers while over 5 crore consumers use
Amazon Pay Wallet as their preferred payment mode.

Furthermore, we facilitated easy credit
access to over 80 lakh consumers through our flagship product, Amazon
Pay Later, and empowered over 40 lakh consumers via our co-branded credit
card, Amazon Pay ICICI Bank Credit Card. These numbers indicate a wide
and robust user base, laying a strong foundation for revenue generation.
Amazon Pay continues to create customer-backward solutions and make
everyday payments safer, smarter, and rewarding, for users across Bharat.Ends