GURUGRAM/ MUMBAI, SEPTEMBER 13^th, 2023 (GPN):  Honasa Consumer Limited, owner of its flagship brand Mamaearth, the fastest growing BPC brand in India to reach an annual revenue of Rs. 1 crore [₹10 billion] (in the preceding 12 months) within six years of launch (as of September 30, 2022), has entered into an agreement with Apollo Pharmacy, one of India’s trusted and renowned pharmacy chains, to retail its range of Mamaearth personal care and baby care products. As per Apollo Pharmacy, Mamaearth products were sold at over 5000 Apollo Pharmacy stores in August 2023, further expanding the brand’s presence and accessibility to consumers across the country.

Mamaearth, a brand that is committed to providing safe, natural, toxin-free products, has gained a loyal customer base owing to its innovative product offerings. This agreement with Apollo Pharmacy represents a significant milestone for the brand as it continues to grow and make its products accessible to a wider audience. The brand has seen high acceptance for its offerings, with Ubtan Face Wash, Onion Shampoo and Moisturizing Bathing Bar for kids being the top sellers in the Mamaearth portfolio in August, 2023, as per Apollo Pharmacy.

Commenting on this milestone, Mr. Varun Alagh, Co-founder, and CEO, Honasa Consumer Limited says, “We are delighted to join hands with Apollo Pharmacy, a name synonymous with trust and quality in the healthcare and wellness sector. This agreement is an extension of our endeavor to make safe and natural products accessible to consumers across India. With Apollo Pharmacy’s extensive retail network, we can now reach even more consumers who prioritize clean and sustainable beauty and personal care products.”

Commenting on this, Mr. Madhava Krishna, Business Head, Apollo Pharmacy- “We saw demand for Mamaearth at our stores and since the launch, we have seen an increase in the uptake of the brand across all locations. We see potential in the partnership and we believe that the business will continue to grow.” The collaboration between Mamaearth and Apollo Pharmacy is set to provide consumers with easier access to Mamaearth’s product range, further reinforcing the brand’s value proposition for toxin-free beauty products made with natural ingredients.

ABOUT MAMAEARTH

Founded by husband-wife duo Ghazal Alagh and Varun Alagh, Mamaearth is the fastest growing beauty and personal care brand to reach an annual revenue of ₹10 billion (in the preceding 12 months) within six years of launch (as of September 30, 2022). Driven by innovation and using the best of science and nature, the brand caters to personal care needs of young, aspirational and increasingly conscious Indian consumers. In a short span of 6 years, Mamaearth has created a product portfolio of toxin-free and safe beauty products inspired from nature and traditional Indian DIY recipes.

ABOUT HONASA CONSUMER LTD:

Honasa Consumer Limited (“HCL”), is a purpose-driven house of brands with a digital-first approach creating the beauty and personal care organisation of the future. Built on a consumer-insights led innovation and channel approach, the company has built an inhouse portfolio of digital-first consumer brands like Mamaearth, The Derma Co., Aqualogica, and Ayuga. Apart from the owned brand, they have acquired stakes in BBlunt and Dr. Sheths. HCL has become a profitable and the largest beauty and personal care company in India in terms of revenue from operations for the Financial Year 2022 in 6 years of inception. Through their online channel, they serviced over 18,000 pin-codes in India, during the six months period ended September 30, 2022. Through their omni-channel distribution network across online and offline channels, they have been able to make their products available pan-India across 700+ districts in India, during the six months period ended September 30, 2022. In the same period, they are estimated to have retailed products through more than 100,000 FMCG retail outlets in India

Note – “Honasa Consumer Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offering of its equity shares and has filed a Draft Red Herring Prospectus dated December 28, 2022 (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the websites of SEBI at www.sebi.gov.in as well as the website of Kotak Mahindra Capital Company Limited, Citi Global Markets India Private Limited, J.P. Morgan India Private Limited and JM Financial Limited at https://investmentbank.kotak.com, www.online.citibank.co.in/rhtm/citigroupglobalscreen1.htm, www.jpmipl.com and www.jmfl.com, and the websites of the stock exchange(s) at www.bselimited.com and www.nseindia.com. 

The parent company of Mamaearth has changed its name from Honasa Consumer Private Limited to Honasa Consumer Limited.Gurugram-based D2C babycare and skincare unicorn Mamaearth has converted into a public company as it readies for an IPO. The startup plans to go public in 2023 and will shortly be filing its draft red herring prospectus (DRHP).
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