The campaign has two 60-second films that celebrate all life advisors and bank relationship managers who are helping millions to secure their families’ future and achieve their financial goals.

MUMBAI, 12^th JULY, 2023 (GPN): Kotak Mahindra Life Insurance Company Ltd (Kotak Life) today announced the launch of its latest campaign, #AdvisorsForLife. The campaign has two digital films that celebrate the Life Advisors (LAs) and Bank Relationship Managers (RMs) who tirelessly serve customers and support the Company’s brand promise of ‘Hum Hain…Hamesha’. The campaign intends to reinforce the public perception of life insurance category’s frontline team members, inspiring them to keep up their crucial role in ensuring the financial protection of the nation.

The campaign positions the LAs and RMs as the real life heroes who are silently helping millions to secure their families’ future and achieve their financial goals. The films will run on digital and social media platforms, including YouTube, Facebook, Instagram and LinkedIn.

Subhasis Ghosh, Joint President & Head – Institutional Business, Marketing & Alliances, Kotak Mahindra Life Insurance Company said, “Life Advisors and Relationship Managers are usually the first point of contact that life insurance companies have with consumers. Often, the significant role played by them in converting prospects to customers, securing customers’ future and serving them throughout the duration of their policies, goes unnoticed. With this campaign, Kotak Life intends to shed light on these individuals’ invaluable contributions and pay tribute to all the frontline team members of the entire life insurance category who are the real heroes of our industry.” Ends

About Kotak Mahindra Life Insurance Company Ltd

Kotak Mahindra Life Insurance Company Limited (Kotak Life) is a 100% owned subsidiary of Kotak Mahindra Bank Limited (Kotak). Kotak Life provides world-class insurance products with high customer empathy. Its product suite leverages the combined prowess of protection and long term savings. Kotak Life is one of the fastest growing insurance companies in India with 289 branches across 148 cities and has covered more than 4.5 crore active lives as on 31^st March 2023.

For more details, please visit www.kotaklife.com