MUMBAI, 26 JUNE, 2023 (GPN): U GRO Capital, a leading DataTech NBFC focused on MSME lending, is proud to announce the launch of its #TicketToBigDreams campaign on the occasion of World MSME Day. This innovative campaign aims to highlight the significance of MSMEs and their crucial credit needs, while showcasing UGRO Capital’s expertise in providing customized financing solutions.

The #TicketToBigDreams campaign centers around the concept of a pre-approved loan letter acting as a catalyst for MSME owners, enabling them to fulfill their aspirations of managing working capital, procuring new machinery, and expanding their businesses. It features a captivating series of videos and social media posts showcasing how U GRO Capital has facilitated customized credit financing for small businesses in select sectors, addressing their unique credit requirements. These videos creatively depict real-life situations faced by MSME owners, presenting their common queries related to credit and loans, while offering practical solutions. Additionally, the campaign includes heartfelt testimonials from actual UGRO Capital customers, highlighting their success stories made possible through timely access to credit.

To amplify the celebrations on MSME Day, U GRO Capital will host last-mile MSMEs across all its branches throughout India. During the event, these MSMEs will be presented with their very own #TicketToBigDreams – a pre-approved loan offer from UGRO Capital. This gesture underscores U GRO Capital’s commitment to supporting and nurturing the aspirations of MSMEs across the country.

Mr. Sangram Singh, Head – Products of U GRO Capital, expressed his enthusiasm about the #TicketToBigDreams campaign, saying, “MSMEs form the backbone of our economy, driving innovation, employment, and inclusive growth. However, lack of access to adequate credit often hinders their progress. With our unique underwriting model and expertise in leveraging data and technology, U GRO Capital is committed to empowering MSMEs with the financial resources they need to thrive. We believe that by empowering MSMEs with accessible credit, we can unlock their true potential and drive sustainable economic growth. The #TicketToBigDreams campaign is our way of celebrating their entrepreneurial spirit and showcasing our unwavering support.”

As U GRO Capital continues to empower MSMEs, the #TicketToBigDreams campaign reinforces its commitment to foster the growth and development of these enterprises. By catering the credit needs of last mile MSME, U GRO Capital envisions a future where small businesses can unleash their full potential, driving economic progress and prosperity.

Campaign Post/ Video Link:

• https://www.linkedin.com/posts/ugro-capital-ltd_tickettobigdreams-msmeday-msme-activity-7076786217043861505-1bdQ?utm_source=share&utm_medium=member_android
• https://www.linkedin.com/posts/ugro-capital-ltd_tickettobigdreams-msmeday-msme-activity-7077881423440789504-6S5I?utm_source=share&utm_medium=member_android

About UGRO Capital Ltd (NSE: UGROCAP I BSE: 511742)

UGRO Capital Limited is a Data Tech Lending platform, listed on NSE and BSE. Pursuing its mission of “Solving the Unsolved” for small business credit gap in India, on the back of its formidable distribution reach and its Data-tech approach.

The Company’s prowess of Data Analytics and strong Technology architecture allows for customized sourcing platforms for each sourcing channel. GRO Plus module which has uberized intermediated sourcing, GRO Chain, a supply chain financing platform with automated end to end approval and flow of invoices, GRO Xstream platform for co-lending, an upstream and downstream integration with fintechs and liability providers and GRO Xapplication to deliver embedded financing option to MSMEs.

The credit scoring model GRO Score (3.0) a statistical framework using AI / ML driven statistical model to risk rank customers is revolutionizing the MSME credit by providing on-tap financing like consumer financing in India.

UGRO has pioneered the “Lending as a Service” (LaaS) model in India and has effectively operationalized Co-lending relationship with 10+ Large Public Sector Banks and large NBFCs and built a sizeable LaaS book of more than 10% of its AUM through the GRO Xstream platform.

The Company is backed by marquee institutional investors (raised INR 900+ Cr of equity capital in 2018 and INR 340 Cr in 2023) and aims to capture 1% market share over the next three years.