To strengthen D2C brands and merchants in the state through its state-of-the-art Checkout Network which includes an industry-first 1-tap payment solution

HYDERABAD, 24 JUNE, 2023 (GPN): Simpl, India’s foremost Merchant First Checkout Network, today announced its plan to onboard over 2,000 Direct-to-Customer (D2C) merchants from Telangana on its full stack Checkout Network over  the next 3 years. This strategic move intends to support the city’s rapidly growing start-up ecosystem and cater to the evolving demands of customers nationwide.

Telangana, known for its thriving start-up landscape, offers a conducive environment for the growth and expansion of the D2C ecosystem in the country. Simpl aims to support D2C merchants in the state through its state-of-the-art Checkout Network, including its revolutionary 1-tap payment feature, thereby propelling their growth. Several enterprise and D2C merchants from the state such as footwear brands Centro and Toms, apparel brand Fourth Dimension Club and automotive brands Sepal and The Bike Affair rely on Simpl’s Checkout Network to improve customer experience and the company aims to increase its exposure to the Telangana market over the years.

“We have acquired a nuanced understanding of this space over the last 8 years and understood that the Checkout experience is broken which leads to customer drop offs. With our state-of-the-art Checkout Network and industry-first 1-tap pay, we aim to improve conversions and reduce cash-on-delivery for D2C merchants while offering a seamless experience to millions of customers. We see immense potential in Telangana’s D2C ecosystem and are committed to supporting it in fulfilling  customers’ requirements and ensuring an easy Checkout experience. In this endeavour, we aim to onboard over 2,000 D2C merchants from the state over the next 2-3 years on our Checkout Network to empower small businesses through our cutting-edge technological solutions in creating a shared value for customers and the local economy,” said Nitya Sharma, Co-founder & CEO, Simpl on the sidelines of the 10th chapter of its community led startup founders event, D2C Unlocked, held at T-Hub, Hyderabad on 24 June 2023.

The D2C Unlocked initiative aligns with Simpl’s vision to foster community-building efforts through initiatives which serves as a platform for knowledge sharing among small and large D2C brands and merchants from various sectors. The event witnessed the participation of leading entrepreneurs from the city including Nandan Reddy, Co-Founder of Swiggy; Ravi Kabra, Co-founder of Skippi IcePops;  Prashanth Gowriraju, CEO of PIP’S and Nikhil Gunda, Founder of Gear Head Motors among 100s of other founders. They engaged in insightful discussions around strong brand identity and customer loyalty, leveraging digital marketing and e-commerce channels.

At the event, D2C founders also were introduced to Simpl’s Booster Package, an end-to-end offering that provides a comprehensive range of services to community partners, including access to credit, marketing assistance, legal services, and more through industry partners. These initiatives aim to establish a trusted ecosystem of D2C merchants committed to delivering high-quality products and a seamless payment experience to their customers. Currently, over 26,000 enterprise and D2C merchants work with Simpl to offer 1-tap Checkout with near zero transaction failures to millions of customers across the country. By leveraging its innovative 1-tap payment option.

The D2C sector in India has witnessed remarkable growth in recent years, with consumers increasingly turning to online shopping platforms and the pervasive influence of social media. According to a report by Mordo Intelligence, the D2C industry is projected to grow at a CAGR of 34.5 per cent during the period of 2022-2027. This exponential growth presents a significant opportunity for D2C merchants, making it crucial to provide comprehensive support in areas such as credit access, discoverability, and seamless payments. Simpl aims to spearhead this transformation and emerge as the forefront enabler of this change.

About Simpl

Simpl is India’s foremost Merchant First Checkout Network, making payments invisible and money intelligent. Simpl is on a mission to empower merchants to build trusted relationships with customers, one transaction at a time. With more than 26,000 available merchants and millions of approved users pan-India, Simpl envisions creating a frictionless and inclusive digital payments experience for India that empowers and fosters trust between merchants and their customers.Ends