• Curated specially for Andhra Pradesh and Telangana taste palettes, MTR’s Vermicelli Delight promises to remain non-sticky and non-lumpy
• The new recipe ensures that the vermicelli maintains the perfect texture and mouthfeel while used to make a variety of traditional and modern preparations

HYDERABAD, 12^th JUNE, 2023 (GPN): MTR Foods, a pioneer in packaged foods, launched the MTR Vermicelli Delight at an event in the city. The event was attended by key distributors of the region and saw the launch of this new product that is curated for the Andhra Pradesh and Telangana markets.  A new blend especially created to cater to the region’s taste palette and product application, it assures to remain non-sticky and non-lumpy. This special variant of the vermicelli is made keeping in mind the specific cooking style of Andhra/Telangana, giving the perfect texture and mouthfeel with every dish.  The product will be available in local kirana stores, supermarkets as well as online platforms in SKUs suited for all family sizes. In addition to the new recipe, the product is now being launched with an attractive new packaging.

Vermicelli is a well-loved product in South India, used in a variety of savory and sweet dishes. Commenting on the launch, Prerna Tiku, General Manager, Marketing said, “Andhra Pradesh and Telangana markets are key to our business. We are invested in building these markets and are continuously developing relevant products basis a deep understanding of the consumer needs and culinary nuances. MTR Vermicelli Delight is one such exclusive launch especially made for Telugu consumers”

Prerna further added, “MTR is regarded as a strong brand with household favorites like Sambar, Rasam masalas and Gulab Jamun mix. Our recent launch of the range of 3 podis – Idli Karam podi, Karivepaku podi, Kandi podi- has also been loved for their authentic taste. MTR Vermicelli Delight is yet another step towards delighting the Telugu consumers”

With sustained brand trust in MTR Foods, the new Vermicelli Delight is sure to be the secret to great tasting Andhra food.

About MTR Foods Pvt. Ltd.

With a 99-year-old history of serving authentic Indian Food to Indians, MTR Foods stands tall as an Indian heritage brand. The journey to being India’s premier, processed food company has been marked by a constant focus on innovation and the adoption of new technology. However, every MTR Foods product always embodies the tradition of unmatched taste and quality. Culinary secrets that have been protected and handed down over the generations are transformed into authentic recipes that are trusted and used by thousands of mothers. The MTR Foods of today is your friend in the kitchen and promises to help you serve the authentic taste of India to your family.

A popular household name, MTR Foods is synonymous with delicious Indian food in an easy-to-use packaged format. With a diverse portfolio including many iconic products like MTR Rava Idli, Gulab Jamun Mix, Sambar and Rasam Powders which are household names today, MTR Foods unifies India tastefully – making the homemaker the ‘hero’.

MTR Foods adheres to the most stringent quality standards, from sourcing ingredients to processing and packing.  They are ISO 22000 and HACCP certified. MTR Foods Pvt. Ltd. is a subsidiary of Norwegian conglomerate Orkla (www.orkla.com). For more information please visit www.mtrfoods.com. Shop MTR Foods’ products on shop.mtrfoods.com. Visit @MTRFoodsIN on YouTube for recipes and more.