NATIONAL, MUMBAI, HYDERABAD, 29 MAY, 2023 (GPN): Malabar Gold and Diamonds, one of the largest gold and diamond retail chains in the country, became the first jewellery group in India to obtain a TRQ (Tariff Rate Quota) license from the Director General of Foreign Trade (DGFT).

TRQ will help the group import gold through the India International Bullion Exchange (IIBX) under the India-UAE Comprehensive Economic Partnership Agreement (CEPA) at reduced duty rates with convenience and transparency.

The licence will help the group in reducing jewellery manufacturing costs and enhancing capital efficiently as it celebrates its 30 years in the jewellery business this year.

MP Ahammed, Chairman, Malabar Group said, “It’s a matter of pride for us that Malabar Gold and Diamonds has emerged as the first jewellery group in India to obtain TRQ license for gold import. This will further strengthen our mission – ‘Make in India Market to the World’. The TRQ license will also pave the way for us to become the number one jewellery group in the world.”

Established in 1993, Malabar Gold and Diamonds is the first jeweller in India to introduce 100% Hallmark Unique Identification (HUID) hallmarking in jewellery. It currently has 315 showrooms and 14 jewellery manufacturing factories in 10 countries. Malabar Group strictly adheres to the ESG (Environment Social Governance) norms and has been working towards fulfilling environmental and social commitments.

Last month Malabar Gold and Diamonds’ launched It’s Brides of India Campaign, leading the journey of a new life in their own unique way

The Tagline of the Campaign highlights She’s not just the showstopper anymore, she’s the showrunner as well. For she’s the new-age bride of India.This is her moment, and she’s going to have her say. From here on, she’s going to #ShowTheWay.

Malabar Gold & Diamonds, has rolled out the 10th edition of its immensely popular Brides of India campaign with a special theme song titled #ShowTheWay featuring its celebrity brand ambassadors Alia Bhatt and Anil Kapoor along with brides from different regions of the country.

The Brides of India 2023 theme song elegantly shot in a 3-minute video has been penned by prominent scriptwriter and lyricist Juhi Chaturvedi and composed by talented music director Kingshuk Chakravarty. The music video of the song was shot by Bollywood director Kookie Gulati. The campaign was conceptualised by the creative agency Rediffusion.

The company has also launched a special Brides of India 2023 e-brochure and also created Digital Lookbooks with the aim of helping prospective brides explore bridal looks from its wide-ranging bridal jewellery collections. MP Ahammed, Chairman, Malabar Group said, “The new campaign has emerged as a trendsetter among the new-age brides.”

To Double the excitement, double the sparkle! Malabar Gold and Diamonds proudly announce the launch of It’s Ultra Premium Outlets, One at Mirdif City Centre, Dubai and Another largest outlet in Sharjah at Al Nahda. Explore the world of timeless elegance and discover the perfect piece that reflects your style at these newly launched Grand Outlets of Malabar Gold and Diamonds.Ends