HYDERABAD, 17 MAY, 2023 (GPN): Striving to bring a positive behavioural change amongst children towards road safety, Honda Motorcycle and Scooter India (HMSI) in association with Hyderabad Traffic Police announced the commencement of Road Safety Summer Camp for school children in Hyderabad.

The Road Safety Summer Camp was inaugurated by chief guest Shri G. Sudheer Babu – IPS (Additional Commissioner of Police (Traffic), Hyderabad in presence of Jobin Jose (Chief Manager – Safety Education & Centre Management – South, HMSI) along with other dignitaries from Hyderabad Traffic Police & HMSI.

The 6-days Road Safety Summer Camp (15 May – 20 May 2023) is an interactive learning program targeted at school children aged 8 to 14 years. During this camp, children will be educated on road rules and traffic by HMSI’s skilled safety instructors and police officials. The camp will also be a secure and fun learning platform where children can participate in several activities like road sign puzzle games, road safety quizzes, drawing competition, self-defence, painting etc. during their summer vacations.

Speaking on importance of road safety awareness at a young age, Mr. Vinay Dhingra, Senior Director, HR, Admin, IT & Corporate Affairs, Honda Motorcycle & Scooter India said, “As today’s road users and future two-wheeler riders, it is essential for youngsters to have a holistic awareness about road safety. Sensitization towards traffic rules and safety at an early age will shape them as change agents of tomorrow. Kickstarting an engaging summer break with safety training camps, HMSI and Hyderabad Traffic Police have joined hands to educate young champs on important aspects of road safety. This will not only instil a responsible road behaviour among them but will also play a vital role in developing them as young ambassadors spreading the road safety message to society at large.”

Making learning on the serious topic of road safety more fun-oriented, HMSI will conduct different activities for students between 8-14 years:

·         INTERACTIVE SESSION: HMSI’s specially trained road safety instructors will educate children about the do’s and don’ts while commuting in a school bus and cycling.

·         PRACTICAL LEARNING: Students will be imparted safety training cycle riding, pillion on two-wheeler travelling and safety gear usage. To make this learning more practical and fun, children will also learn on the specially imported CRF50 motorcycles.

·         SCIENTIFIC THEORY MODULE THROUGH INTERACTIVE LEARNING: HMSI will also conduct Safety riding theory session on road rules & regulations, road signs & markings, driver’s duties on road and safe riding etiquettes.

·         LEARNING WITH FUN: To ensure that the young students could learn more about road safety, HMSI will also conduct fun educational activities like road safety games and quizzes on daily basis.

Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:

For Honda globally, road safety comes first. As announced in April 2021, “Honda will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050”. Fulfilling its corporate social responsibility (CSR), HMSI has been promoting road safety in India since its start in 2001. Working towards the realization of Honda’s global safety vision, today HMSI’s road safety awareness initiative has already spread to more than 50 lac Indians. Its team of skilled safety instructors conduct daily programs at its 10 adopted traffic parks across India and 6 Safety Driving Education Centers (SDEC).

Not only this, all HMSI’s 1000+ dealerships across India spread road safety awareness. HMSI’s proprietary virtual riding simulator increases the risk-prediction ability of riders; while new customers too are given predelivery safety advise (PDSA) before they start riding at every dealership across India.

Additionally, ensuring that learning does not stop in the new normal, HMSI started the digital road safety education initiative – Honda Road Safety E-Gurukul. Since its start in May’20, this initiative has sensitized more than 8 Lac Indians on importance of being aware & responsible road users.Ends