Seen from Left to Right: Thounaojam Strela Luwang (Femina Miss India 2023 – 2nd Runner Up), Nandini Gupta (Femina Miss India 2023 – Winner), Mr. Samir Kumaar Modi, Founder and Managing Director, Colorbar Cosmetics, Shreya Poonja (Femina Miss India 2023 – 1st Runner Up), Ms. Kiran Singh, COO, Colorbar Cosmetics – Photo By GPN

FOR ALL PHOTO’S OF THE EVENT CLICK: HERE 

MUMBAI, 9 MAY, 2023(GPN): Colorbar  with the brand’s tagline ‘Made for Magic’, Colorbar offers products that help create the said effect. Today the brand has acquired the third position in India among cosmetic brands and has two Guinness World Records. Moreover, it is a 100 percent vegan and cruelty-free brand.

Today at a Grand event held at The Westin Mumbai, Garden City, Goregaon where about more than 1000 Beauty Advisors and dignitaries from the Cosmetics and Fashion Industry had gathered alongwith the Media to celebrates the stellar success of Colorbar Cosmetics in Mumbai with Mr. Samir Kumaar Modi, Founder and Managing Director, Colorbar Cosmetics, and the winners of Femina Miss India 2023.

Colorbar recently launched its sub-brand Co-Earth, a one-of-a-kind personal care brand born for our planet. Co-Earth products combine the knowledge of modern science, Ayurveda, aromatherapy, and traditional skincare rituals. Each product is formulated using state-of-the-art and ethical manufacturing practices and is Paraben free, Sulphate free, Silicone free, Mineral Oil free, and Formaldehyde free.

Moreover, every Co-Earth product purchase contributes to animal welfare through associations with Wildlife SOS and Wildlife Trust of India.Co-Earth gives back to nature by contributing a significant portion of its sales to impactful conservation and rescue efforts that protect and save endangered species, such as elephants, bears, leopards, rhinos, and tigers.

Speaking on the subject, Mr. Samir Kumaar Modi, Founder and Managing Director, Colorbar Cosmetics said, “Maharashtra has always been one of the key performing markets for us and we are thrilled to unveil our plans for retail expansion in the state. Our aim is to establish a stronger foothold and bolster our position in the beauty industry driven by the philosophy of ‘Made for Magic’, and to deliver a unique and unforgettable experience to every individual by infusing color and magic into their lives. Furthermore, we are deeply committed to empowering individuals across India through the pioneering initiative – BA Programme.

This innovative program embodies the belief ‘Dare to Dream’ and offers unique incentives that are designed to help individuals embark on a ‘magical journey’ that creates pathways to achieve financial independence”.
Colorbar Cosmetics strives to be a multifaceted force for positive change, with the goal of promoting equality and economic empowerment for everyone. The brand has 3,000 Beauty Advisors, with women representing over 70% of this talented cohort. These Beauty Advisors are presented with a remarkable opportunity to earn up to INR 2,00,000 (two lakh rupees) per month, alongside numerous additional benefits such as medical insurance, home and car ownership, and other attractive perks which is an industry first move. Through their BA Programme, Colorbar Cosmetics is creating a new paradigm for success and inspiring a new generation to achieve their full potential and attain emotional and financial freedom.

Samir Kumaar Modi, scion of the Modi Enterprises family headed by the late KK Modi, started cosmetics brand Colorbar in 2004 with an aim to provide quality beauty products at an affordable price point. He has come a long way since then, building the brand and aiming to notch up Rs 800 crore worth business for Colorbar in 2022, even as he drives the Group’s other arms, viz., Modicare, 24 Seven and the Modicare Foundation alongside. After taking Colorbar to Sri Lanka, Maldives, Malaysia, Bangladesh, Canada and the UK, Modi plans to expand it to Europe and the Middle East.

The brand has also introduced Project Lagan, a program that recognizes the contributions of its Beauty Associates by providing them with a wedding shagun worth INR 50,000 upon completing a five-year tenure with the brand.

“Colorbar has been redefining the beauty space in India with products and services that stand out and never fail to wow. As a conscious brand, Colorbar is a proud purveyor of inclusive beauty, therefore all Colorbar’s products come with a ‘clean beauty’ promise – making all products 100% cruelty-free, ophthalmologically and dermatologically tested.We are also the only cosmetics brand to break two Guinness World Records in a single year and were recently rated as one of the top 10 most-loved brands in India.With Colorbar’s strong footing, we as a brand are growing about 40-45 percent year on year, but we are also a brand that believes in giving back to the planet. We recently launched an innovative beauty advisor/makeup artist program to empower our workforce,” stated Modi.  

“Our goal is to strengthen our retail presence in Maharashtra by targeting 100 stores in the West region. We target to open 100 New Stores in the west region.We aim to broaden our reach to 20 additional cities, with 50% of the expansion in Mumbai, Pune, Nashik, Amravati, Nagpur, and Kolhapur,” added Modi.

Colorbar Cosmetics is a brand that is at the forefront of innovation, consistently pushing the boundaries of the beauty industry to introduce products that redefine the Indian beauty market. Demonstrating its dedication to sustainable practices, the brand recently unveiled its latest offering, India’s first-ever refillable lipstick ‘Take Me As I Am,’ a revolutionary product that reflects the brand’s commitment to clean and sustainable beauty. This launch marks a significant milestone for Colorbar and emphasizes the brand’s relentless efforts to develop eco-friendly products, that are ultimately revolutionizing the beauty industry.

Colorbar is currently available up to Tier III towns, having around 120+ stores of its own, with approximately 1800+ shop-in shops and modern trade outlets, and with XOXO and Co-Earth the brand has over 3000+ retail touchpoints. Moreover, in terms of International presence, Colorbar is present in Sri Lanka, Bangladesh, Turkey, the UK, and Canada.