Mustafa Akolawala, Founder of Zest Outdoor Media, expressed his delight in receiving the Guinness World Records and his aim to earn INR 250 crore over the next three years. ​

Zest Outdoor announces that the company has installed 84 solar panels on a single three-billboard advertisement of size 60x40ft, which the company claimed is a world record.

MUMBAI, 7 MAY, 2023 (GPN): Zest Outdoor Media, the world’s first green out-of-home asset management company, has achieved a Guinness World Record for the most extensive installation of solar panels on a single advertising billboard. The record was achieved by merging three 40 feet x 20 feet hoardings into a single 60 feet x 40 feet billboard with 84 solar panels on the rear, generating 60,000 units of renewable energy annually. Zest Outdoor Media will deliver more than 300,000 units of solar energy to the railways over the next five years.

Mustafa Akolawala, Founder of Zest Outdoor Media, expressed his delight in receiving the Guinness World Records and his aim to earn INR 250 crore over the next three years.

Sharing the achievement with GPN during a press conference-cum-panel discussion event held on 5 May at Raheja Classique Club, Andheri in Mumbai, Mustafa Akolawala, founder, Zest said, ”This accord has won us the Guinness World Record for the highest solar panels’ installation on a single billboard, which was recorded on 19 April 2023.”

Hyundai Motor India has come on board as a green partner on the Guinness World Record-winning billboard. Rajnesh Bahl, Business Head of Zest Outdoor Media, congratulated the entire team on winning the award and thanked Media Marketing Services and Bright Outdoor Media for their partnership.

Zest’s quest for solar-installed billboards began nine years ago, and in 2019, the idea of installing solar panels on hoardings was conceptualised in partnership with IIT, Mumbai. It was presented to the Central Railways, which was accepted. “We constructed 17 hoardings (11,675-sqft size) and installed 392 solar panels,” said Bahl. Since then, Zest has been working closely with the Central Railways for the installation of solar-panelled billboards.

Akolawala also announced the Hyundai Motor India tie-up as a green partner for the Guinness World Record-winning billboard during the event.

About Zest Outdoor Media
Zest Outdoor is one of the world’s first green OOH asset management companies, which has introduced solar billboards to generate electricity. It’s business entails designing, developing, and installing solar energy-generating OOH media assets that are truly green solutions. With this initiative, the company has bagged a position in the India Book of Records and Asia Book of Records.