Super excited to be part of this iconic event, says Blake

MUMBAI, 28 DECEMBER, 2022 (GPN): Yohan Blake, the youngest 100m world champion ever, is the International Event Ambassador for the 18th edition of the Tata Mumbai Marathon to be held on January 15, 2023, race promoter Procam International announced today.
Ranked among the top 10 marathons in the world, the iconic Tata Mumbai Marathon is a USD 405,000 prize fund World Athletics Gold Label Road Race and embodies the city’s unique spirit — encouragement for all and that unshakeable belief in oneself.

#HarDilMumbai Jamaica’s Blake is the second fastest man of all time and famously finished behind countryman and training partner Usain Bolt in the 100m and 200m before teaming up with
the sprint legend for the 4x100m relay gold in a world record at the 2012 London Olympics.

Nicknamed ‘The Beast’ by Bolt for his ruthless training regimen, Blake overcame a string of injuries to win a second 4x100m relay gold at the 2016 Rio Olympics.

“I’m hopeful that my involvement as the International Event Ambassador for Tata Mumbai Marathon will inspire athletes. I’m super excited to be part of this iconic event that triggered
a running revolution in India and turned the country into a global road running hub. Looking forward to visiting Mumbai,” Blake said.

At the 2011 World Championships in Daegu, Blake took the gold in 9.92 to become the youngest 100m world champion, after Bolt was disqualified for the final for a false start.

That same year he ran the second-fastest 200m of all time — 19.26 in Brussels in September — and beat Bolt in both 100m and 200m in the Jamaican Olympic trials the following year.

After the London Olympics, Blake signed off a spectacular 2012 by running 9.69 in the 100m at the IAAF meeting in Lausanne, the second fastest time in history, behind only Bolt.

Athlete, influencer and philanthropist Blake used his stature as one of the leading athletes of his generation to set up the YB Afraid Foundation in Jamaica for disadvantaged children.

“Something wonderful happens when those who can, do what they can, to help those who can’t,” he has said.
YBAF is involved in the educational, social, physical, and mental health needs of underprivileged youth. It opened a new state-of-the-art residence and academic & sporting centre for 44 young boys and is constructing a fully functioning and certified woodwork
training centre.

Vivek Singh, Jt MD, Procam International, said: “Yohan is an inspiration, not just as a phenomenal athlete but also for his remarkable work through his YB Afraid Foundation.
Yohan Blake as the International Event Ambassador, is an endorsement of the world class stature of TMM. His presence in Mumbai will help motivate the participants to go the
distance.” We are excited to have him here with us.

TATA IN SPORTS
Tata group is a global enterprise with combined revenues of $128 billion (INR 9.6 trillion) in 2021-22 with Tata Consultancy Services (TCS), one of the world’s leading IT services, consulting, and business solutions organizations is the title sponsor of the Tata Mumbai
Marathon.

Sport has always been an integral part of the Tata group for over 75 years. Tatas association with multiple sports ranging from cricket, football, hockey, badminton, chess, athletics,
mountaineering, and motor racing, among others, has produced many award-winning sportspersons, helped the development of marginal communities, and supported sporting teams, national and international events as well as training academies. The Tata Sports Club was set up
in 1937 to encourage sports among its employee base across the country.
TCS is the sponsor of many premiers running events across the world – the TCS New York City Marathon, the TCS Amsterdam Marathon, the TCS World 10K, and the TCS Lidingloppet (the
world’s largest cross-country run), and is the technology partner of marathons held in London, Chicago, Boston, and Australia — all part of the company’s effort to promote health and fitness
in the communities, the world over.

ABOUT IDFC FIRST BANK
IDFC FIRST Bank’s vision is to build a world class bank in India, guided by ethics, powered by technology, and to be a force for social good. Though the Bank is a recent entrant to the banking
system in India, IDFC FIRST Bank was the first universal bank to introduce monthly interest credits to customers on savings accounts, low dynamic APR and lifetime free credit cards, intuitive and personalized mobile app, digital savings and lending solutions, contemporary wealth management, digital cash management solutions, unique multi-purpose fleet card and Fastag solutions, a cutting-edge corporate banking portal and other such unique industry-first features.
The Bank has a balance sheet of Rs. 1,74,232 crore, and has provided over 30 million loans in its history. It serves customers in over 60,000 villages, cities, and towns across the length and breadth of the country. In a short time, the Bank has expanded to 599 branches, 201 asset service centres, 727 ATMs, and 620 rural business correspondent centres across the country, and is incrementally growing digitally. The Bank enjoys the trust of millions of customers and its deposits have grown at a CAGR of 84% during the three years since merger.

About Procam International
Since its inception in 1988, Procam International has been the driving force behind the growth and development of sports management in India. Founded by Anil and Vivek Singh, Procam is
India’s premier sports management company and is involved in live events, sports consultancy, and live television production.

Pioneers of the distance running revolution in India, Procam International’s Big 4 – Tata Mumbai
Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K Bengaluru, and Tata Steel Kolkata 25K are global leaders in their respective distances. They have ushered in a running revolution, that has helped to redefine, the health, fitness, and charity paradigm of India.
Procam also promotes India’s largest virtual run, Sunfeast India Move As One. Launched in 2020, the event has community and fitness as its main pillars.Ends