Lava President Sunil Raina with Brand Amabassador Kartik Aaryan unveiling the all new Lava Blaze Pro at JW MARRIOTT Hotel Juhu, Mumbai today, 20th September, 2022 

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• #Kartik will be the face of Lava Smartphones
• #Kartik Aaryan unveils Lava Blaze Pro with 6X Zoom that comes with stylish design and 50MP triple camera
• #Lava launches first of its kind “Demo @ Home” service for Blaze Pro. 

MUMBAI, 20 SEPTEMBER, 2022 (GPN):  Lava International Limited, an Indian phone manufacturer today announced that it has on-boarded the youth icon Kartik Aaryan as the brand ambassador to endorse its Smartphones category, while launching Lava Blaze Pro.

An inspiration to millions, Kartik Aaryan, a self-made man exudes energy, vitality and versatility and with his content projects progressive, innovative and challenging spirit, which aptly resonates with Lava’s philosophy.

Sharing his thoughts on the new brand association, Kartik Aaryan, said, “I am delighted to associate with Lava, a Home-grown brand that has established itself as a leading Indian end-to-end smartphone company. It is of sheer excitement to see how Lava is bringing technologies that appeal to the youth of the country. I am confident that today’s generation has the mettle to bring real change and we need to empower them. My association is based on the resonance of our shared ethos of being #ProudlyIndian, and standing apart from the crowd with a unique proposition.”

“Signing Kartik Aryan is the perfect fit for LAVA,” says Mugdh Rajit, Head of Marketing, Sales & Distribution Strategy, Lava. “Both are challenging the norms of their industries and creating new expectations. Kartik’s superlative performances have earned him a devoted fan following, and LAVA’s exciting new launches are setting new standards in the smartphone segment. We are on a mission to provide smartphone customers an excellent Indian alternative, and with Kartik on board, we are confident we can get there faster!”

Lava will soon commence a 360-degree marketing campaign featuring Kartik Aaryan and the range of its smartphones.

With a keen focus on quality and driving innovation, Lava products are developed after a series of robust research. Lava is constantly looking for ways to provide its customers access to state-of-the-art features on their phones to enhance their experience significantly. With the on-boarding of Kartik Aaryan as the brand ambassador, Lava aims to increase its consumer base by attracting more prospects, especially millennials and Gen-Z who form the largest chunk of consumers.

About Lava Blaze Pro:

The newly launched smartphone Blaze Pro is styled with frosted glass back and comes with high camera quality, rightfully designed to specifically uplift the customer experience. Blaze Pro comes with 6X Zoom & 50MP Triple rear camera for a superior photography experience. Blaze Pro is loaded with features like Android 12, 4 GB RAM + 64 GB ROM for storing pictures, videos, and large files, 8 MP front camera for a superior photography experience and selfies, bottom firing speaker, Type C Charging, side fingerprint scanner for enhanced security, among others. The Blaze Pro has a MediaTek Helio G37 Chipset for unmatched performance, a large 5000 mAh battery for long-lasting usage, and a 10W type-C fast charger to fully charge the phone in lesser time. It also has a 6.5″ 20:9 notch HD display for an unmatched viewing experience.

Priced at Rs. 10,499, Blaze Pro comes in four different colour variants – Glass Green, Glass Orange, Glass Blue, Glass Gold available on Flipkart, Lava e-store and retail stores.

Speaking on the launch, Tejinder Singh, Product Head, Lava said, “Customers’ expectations are rising as the smartphone market expands quickly and they seek out new experiences. Lava’s recently launched blaze series has been well received by users, and with the ongoing

support from our users it enables us to keep expanding this portfolio. Lava Blaze pro is specifically designed for the customers who are focused on seeking high performance, a good camera quality along with classy premium feel.”

For a superior after-sales consumer experience, a first-of-its-kind ‘free service at home’ will be provided to the customers in which service will be provided at customers’ doorstep. Lava also provides Free Screen Replacement as protection against any screen damage within the warranty period.

Taking the consumer experience, a notch higher, Lava is also offering a brand-new pre-sales experience ‘Demo at home’, which will allow customers to experience Blaze Pro first-hand while at home or any other location of their convenience. Customers can avail these aforementioned services by visiting the official Lava website and reaching out on the official WhatsApp number (Send “DEMO” to 9289065050).Ends

About Lava International Limited:

#ProudlyIndian l Made in India, Made for India 

Lava International Limited is a leading end-to-end focused mobile handset and mobile handset solutions company in India, with growing international presence. With the vision “to empower people to do more, to be more”, the Company was established in the year 2009. Lava International Limited’s corporate office and its manufacturing and repair facility is located in in Noida, Uttar Pradesh. As of August 31, 2021, the manufacturing facility had an aggregate production capacity of manufacturing 42.52 million feature phone equivalent handsets per annum.