NATIONAL, 25 AUGUST, 2022 (GPN): MSRvantage, global consultant for businesses at every stage of digital adoption, helping them accelerating efficiency in the organization is now effectively contributing to digital transformation in the agriculture sector through technologies like track and trace, artificial intelligence (AI) and machine learning (ML), remote sensing, big data, block chain and IoT. These technologies are not only transforming agricultural value chains but also modernizing operations.

Digitalisation has helped in changing various industries like pharmaceuticals, healthcare, financial, crypto, automobile etc. and considering the vast contribution that agriculture is making to economy it is important that the industry undergoes the digital shift. 

Where at one hand technology is playing a vital role in the industry by increasing food safety on the other hand technology like track & trace makes it possible to trace information throughout the food supply chain. Traceability, which is utilised to simplify the creation and deployment of innovations for intelligent farming and index-based agriculture insurance, is created by the blockchain’s ability to store and manage data. It represents a significant advance for modern agriculture.

Main objectives of these technologies are food security and sustainability and the ability  to track a variety of information about plants, including seed quality, crop development, and even the path a plant takes after leaving the farm it helps in increasing supply chain transparency and eliminate concerns associated with illegal and unethical operations. They can also make it simpler to trace contamination or other problems.

Mr. Balaji Kandregula, Vice President – MSRvantage, said, “Agriculture has been a major contributory force in any country’s economy and it is now imperative that technology should not only help the industry thrive but also ensure that the food products are safe for the consumer. At MSRvantage we strive to make the agricultural supply chain process transparent and efficient.”

Though there are certain challenges in implementation, yet the initiative has been welcomed with open arms because of its potential that could help the industry make progress and many leading players are adapting to this digital revolution.Ends