Mumbai / Gurugram, July 8, 2022 (GPN): Hyundai Motor India Ltd, country’s First Smart Mobility Solutions Provider and the largest exporter since its inception, unveils industry’s first Unique Anamorphic 3D outdoor activation to experience the new Hyundai VENUE at DLF Cyberhub, Gurugram. This two-month long activation intends to showcase the new VENUE in a clutter breaking and engaging way and also provide a distinctive positioning to the brand’s “Live the Lit Life” concept.

Commenting on the launch, Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd. said, “As a progressive brand, we are delighted to launch this innovative and industry first in India ‘Anamorphic 3D outdoor activation’ to experience the new Hyundai VENUE. This masterpiece is a testament to Hyundai Motor India’s tech prowess bringing dynamic, innovative and immersive content to life through simple yet impactful visual and bolster Hyundai’s connect with Gen MZ. We are confident that it will drive conversations around the ‘Live the Lit Life’ concept and the new VENUE in an exceptional way.”

The campaign is set to run for two months, and each graphic provides viewers with a glimpse into the world of the prospective customers while also showcasing the features of this head-turning SUV in a fun way. Every visual exemplifies a few eye-catching features of the new VENUE. The content is designed to fully immerse customers in a 4-minute loop that demonstrates the product design and communication philosophy of the recently launched Hyundai Venue. This anamorphic content is poised to create a visual charm and entice people to visit the setup and be a part of this LIT Extravaganza.-Ends

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is India’s first smart mobility solutions provider and the number one car exporter since its inception in India It currently has 10 car models across segments GRAND i10 NIOS, All-New i20, i20 N Line, AURA, VENUE, Spirited New VERNA, All-New CRETA, ALCAZAR, New TUCSON & KONA Electric. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality, and testing capabilities.

HMIL forms a critical part of HMC’s global export hub. It currently exports to around 85 countries across Africa, the Middle East, Latin America, Australia, and the Asia Pacific. To support its growth and expansion plans, HMIL currently has 555 dealers and more than 1 414 service points across India. In its commitment to providing customers with cutting-edge global technology, Hyundai has a modern multi-million-dollar R&D facility in Hyderabad. The R&D center endeavors to be a center of excellence in automobile engineering.