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Joyville by Shapoorji Housing to launch its maiden brand campaign with Sourav Ganguly as its brand ambassador

Joyville Shapoorji Housing

MUMBAI, JUNE 03, 2022 (GPN): Joyville, the aspirational housing platform of Shapoorji Pallonji Real Estate, is all set to launch its brand campaign with Sourav Ganguly as its brand ambassador. The brand campaign smartly positions Joyville as ‘The Next-Gen’ homes for winners.  

Joyville is a well-crafted platform developed by Shapoorji Pallonji, Actis, International Finance Corporation (an arm of the World Bank) and Asian Development Bank. It has so far launched six housing projects in four major cities. In Pune, the group offers aspirational addresses such as Joyville Hinjewadi, Joyville Hadapsar Annexe and Joyville Sensorium, besides, it has presence near Mumbai (Joyville Virar), near Kolkata (Joyville Howrah) and Haryana (Joyville Gurugram).

Sriram Mahadevan, MD, Joyville Shapoorji Housing, says, “We are glad to have on-boarded Sourav, who is a household name across the country. He is known for his unique leadership, thriving passion, trust, and reliability. Thus, resonating strongly with the core attributes of our brand. All Joyville developments are an address where you are surrounded by people with drive to succeed and Sourav truly represents this spirit.”

Parikshit Pawar, CMO, Joyville Shapoorji Housing, says, “Partnering with Dada is essentially a strategic move. He is recognized for his winning attitude, both on and off the field and is famously regarded as the catalyst of change for Indian cricket. This association between dada and Joyville by Shapoorji Pallonji, can be viewed as a coming together of two winners from their respective fields. Such a symbiotic brand fit is very rare to see.”

Sourav Ganguly says, “Brand Joyville by Shapoorji Pallonji stands for its trust and transparency. Home buying is an emotional decision, one typically doesn’t like to compromise when one chooses a home.” Sourav further added “I have personally experienced some of the Joyville developments and I was completely wowed by the expanse and the lifestyle delivered. Joyville truly offers a winning residential address!

Notably, Joyville Shapoorji Housing has successfully delivered the earlier phases of its developments in Howrah, Virar & Hinjawadi projects before the RERA deadlines.Ends

About Joyville:

Joyville is a USD 200 million platform by Shapoorji Pallonji, ADB, IFC and Actis to develop aspirational housing projects in India. It has already launched Joyville Howrah (near Kolkata), Joyville Virar (near Mumbai), Joyville Hinjawadi (near Pune), Joyville Gurugram. Joyville Hadapsar Annexe is the fifth project of this platform.

 

NEWS IN MARATHI

जॉयविले बाय शापूरजी हाउसिंगतर्फे ब्रँड अ‍ॅम्बेसिडर सौरव गांगुली यांच्यासह पहिले ब्रँड कॅम्पेन लाँच 

मुंबई, 3 जून 2022 (GPN): जॉयविले हा शापूरजी पालनजी रियल इस्टेटच्या महत्त्वाकांक्षी प्लॅटफॉर्म ब्रँड अ‍ॅम्बेसिडर सौरव गांगुली यांच्यासह आपले ब्रँड कॅम्पेन लाँच करण्यासाठी सज्ज आहे. या ब्रँड कॅम्पेनमुळे विजेत्यांसाठी जॉयविले ‘नव्या पिढीची’ घरे देणारा ब्रँड ठरणार आहे.

जॉयविले हा शापूरजी पालनजी, अ‍ॅक्टिस, इंटरनॅशनल फायनान्स कॉर्पोरेशन (वर्ल्ड बँकेचा विभाग) आणि एशियन डेव्हलपमेंट बँक यांच्यातर्फे विकसित करण्यात आलेला प्लॅटफॉर्म आहे. या प्लॅटफॉर्मद्वारे आतापर्यंत चार प्रमुख शहरांत सहा गृहनिर्माण प्रकल्प लाँच करण्यात आले आहेत. समूहातर्फे पुण्यात जॉयविले हिंजेवाडी, जॉयविले हडपसर अ‍ॅनेक्स आणि जॉयविले सेन्सोरियम असे महत्त्वाच्या ठिकाणी प्रकल्प सुरू करण्यात आले आहेत. त्याशिवाय मुंबई, (जॉयविले विरार), कोलकाताजवळ (जॉयविले हावडा) आणि हरियाणा (जॉयविले गुरुग्राम) येथेही विस्तार करण्यात आला आहे.

जॉयविले शापूरजी हाउसिंगचे व्यवस्थापकीय संचालक श्रीराम महादेवन म्हणाले, ‘देशातल्या घराघरात पोहोचलेल्या सौरव यांच्या येण्याने आम्हाला आनंद झाला आहे. ते नेतृत्वगुण, पॅशन, विश्वास आणि सचोटीसाठी ओळखले जातात. हीच आमच्या ब्रँडचीही महत्त्वाची वैशिष्ट्ये आहेत. जॉयविलेचे सर्व प्रकल्प अशा ठिकाणी आहेत, जिथला समाज तुम्हाला यशस्वी होण्यासाठी प्रेरणा देणारा आहे आणि सौरव याच वृत्तीचे खऱ्या अर्थाने प्रतिनिधीत्व करतात.’

जॉयविले शापूरजी हाउसिंगचे सीएमओ परीक्षित पवार म्हणाले, ‘दादांसोबत भागिदारी करणे हे एक धोरणात्मक पाऊल आहे. ते मैदानावर तसेच मैदानाबाहेरही आपल्या विजेत्या वृत्तीसाठी ओळखले जातात आणि त्यांच्याकडे भारतीय क्रिकेटमध्ये बदल घडवून आणणारे सूत्रधार म्हणून पाहिले जाते. दादा आणि आणि जॉयविले बाय शापूरजी पालनजी यांच्यातील या सहकार्याकडे आपापल्या क्षेत्रातील दोन विजेत्यांचे एकत्र येणे म्हणून पाहिले जात आहे. अशाप्रकारचे अद्वैत फार कमी वेळा पाहायला मिळते.’

सौरव गांगुली म्हणाले, ‘ब्रँड जॉयविले बाय शापूरजी पालनजी विश्वास आणि पारदर्शकतेच्या मूल्यावर आधारित आहे. घर खरेदीचा निर्णय भावनाप्रधान असतो. घराची निवड करताना कोणालाच तडजोड नको असते.’ सौरव पुढे म्हणाले, ‘मी स्वतः जॉयविले डेव्हलपमेंट्सचा अनुभव घेतला आहे आणि त्यांचा विस्तार आणि ते देत असलेली जीवनशैली पाहून मी पूर्णपणे भारावून गेलो आहे. जॉयविले खऱ्या अर्थाने सर्वांगीण निवासी पत्ता देणारे आहे.’

उल्लेखनीय बाब म्हणजे, जॉयविले शापूरजी हाउसिंगने हावडा, विरार आणि हिंजेवाडी येथील प्रकल्पांच्या प्राथमिक टप्प्याचे रेरा वेळमर्यादेआधी वितरण केले आहे.Ends

 

About the Author

Sachin Murdeshwar
Sachin Murdeshwar is a Sr.Journalist and Columnist in several Mainline Newspapers and Portals.He is an ardent traveller and likes to explore destinations to the core.

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