MUMBAI, 18 MAY, 2022 (GPN): Summer can be a challenging season to dress considering the amount of sweltering heat and humidity it brings with it. One can flaunt in long sleeves, cotton kurtas, and pants, in lightweight, loose-fitting fabric to provide protection from the sun. JAYPORE with its craft-inspired collection has unveiled its Spring-Summer collection that will surely entice all fashion lovers. The new collection offers stylish & contemporary clothing across JAYPORE’s private label collections Surangi, Junainah, Anaya, Gauhar, Amber Dhara and Aoki.

Pick your favorites from a variety of floral designs, beautifully embellished block printed motifs inspired by flamboyant wall paintings, verdant oasis and more. The Jaypore’s exclusive label works closely with artisans and craftpersons to curate the best weaves, embroideries, and designs, packaged into collections across categories at exceptional value for its patrons.

1. Surangi by JAYPORE-A testament to the majestic beauty of Jaipur, this special collection of lehengas and separates features block printed motifs inspired by flamboyant wall paintings that adorn the timeless grandeur of this city of forts.
2. Junainah by JAYPORE- The humble chintz originated in India, deriving its name from the Hindi word ‘chint’ that means variegated. The widespread fame of the fabric is credited to Vasco Da Gama and it grew to become a regal court favourite across the world. Garlanded with floral motifs reminiscent of a verdant oasis, lush with life, this fresh edit of Indigo and dewdrop white separates draws inspiration from the age-old craft and pays homage to its wonderful vibrancy.
3. Anaya by JAYPORE- Ethereal elegance of block- print, one of the most traditional and ancient methods of fabric printing where artisans impress hand-carved wooden stamps dipped in natural dyes onto the cloth to reveal tender floral patterns. This cotton collection of kurtas and separates carries a spectrum of pretty hues along with delicate compliments of tassel details.
4. Gauhar by JAYPORE- Ethereal elegance of block- print, one of the most traditional and ancient methods of fabric printing where artisans impress hand-carved wooden stamps dipped in natural dyes onto the cloth to reveal tender floral patterns. This lustrous Chanderi collection of kurtas and separates carries a spectrum of gem hues along with delicate compliments of tassel details.
5. Amber Dhara by JAYPORE- A melodic dance of ‘sky’ and ‘earth’ inspire this collection of everyday essentials in profound hues of Indigo. Mughal motifs are impressed on a canvas of cotton mulmul using the block printing technique, exploring beautiful patterns of flowers and butas for a contemporary summer look.
6. Aoki by JAYPORE- ‘Aoki’ refers to an evergreen ‘blue tree’ and encapsulates the essence of this cotton collection in naturally extracted indigo dye.ENDS

About JAYPORE

JAYPORE is one of India’s leading destination brands for all things Craft and Artisanal across exquisite apparel, jewellery, and home products. India has a rich heritage of handmade crafts and traditional products. JAYPORE as a brand is committed to design, source and retail authentic Indian products suited for a modern lifestyle. The brand sources from more than 70 craft clusters and curates it on its beautiful website jaypore.com, and three stores in Delhi and Bangalore. In a very short time, the business has earned high respect amongst the craft vendor community for showcasing products in all its glory and amongst connoisseur customers for making craft accessible. The brand runs an eponymous brand called JAYPORE and also aggregates other artisanal-based brands on its portal. JAYPORE ships worldwide and has a global audience. At the heart of everything JAYPORE does is the commitment to offering sustainable products that elevates everyday life.

About Aditya Birla Fashion and Retail Limited

ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 5,249 cr. spanning retail space of 8.4 million sq. ft. (as on March 31, 2021), it is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.

The Company has a network of 3,212 stores across approximately 31,000 multi-brand outlets with 6,800+ point of sales in department stores across India (as on 31^st March, 2021).

 

It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England established for over 25 years. Pantaloons is one of India’s largest fast fashion store brand.

The Company holds exclusive online and offline rights to the India network of California-based fast fashion brand Forever 21. The International Brands portfolio includes – The Collective, India’s largest multi-brand retailer of international brands, Simon Carter and select mono-brands such as American Eagle, Ralph Lauren, Hackett London, Ted Baker and Fred Perry.

 

Van Heusen Innerwear, Athleisure and Active wear is establishing itself as India’s most innovative and fashionable brand. The Company’s foray into branded ethnic wear business includes Jaypore and strategic partnerships with Designers ‘Shantanu & Nikhil’, ‘Tarun Tahiliani’and  ‘Sabyasachi’