~ Making history, this showcase will also mark the first ever khadi presentation in the country by an international designer ~

National, March 21, 2022 (GPN): Bringing the beauty and glory of India’s Fabric of Freedom to centre stage, Khadi India / Khadi and Village Industries Commission (KVIC) will be showcasing a Khadi Presentation curated by FDCI, as part of Sustainable Fashion Day on 24^th March, at the on-ground edition of FDCI x Lakmé Fashion Week. The showcase will feature khadi ensembles by several leading Indian designers and will also go on to make history as it features the first ever khadi presentation in the country by an international designer.

The show, divided into two segments, will first feature ensembles by French designer Mossi Traoré and the second segment will include collections by India’s top designers viz. Abhishek Gupta Benares, Anavila, Anju Modi, Charu Parashar and Rina Dhaka.

The first segment sees Khadi travel overseas to Paris in the hands of Mossi Traoré. Mossi’s collection is a homage to Indian savoir faire and the material Khadi. The whole harmony of the collection rests on silhouettes of architectural lines, drapes and movements in all natural/whites.

The second segment shall showcase timeless ensembles in hues of white, black and spice by Indian designers Abhishek Gupta Benaras, Anavila, Anju Modi, Charu Parashar and Rina Dhaka and pay tribute to the much textured material khadi.

Abhishek Gupta Benaras showcases a collection for men and women with a  focus on fabric manipulation, cut and structure. Modern Indian collection that presents Khadi with a new twist.

Anavila’s khadi collection is a collaborative work with the weavers of Burdwan region in West Bengal. A conscious decision of using natural dyes and soft contemporary Jamdani motifs keeps the collection rooted on the cultural geo-tags of the region.

Anju Modi’s Sattvic reflects the indigenous energies & vibrations through fabric & silhouette exploration, design development along with implementing a sattvic color scheme that includes haldi, chandan & keshari. This collection is an attempt to portray the pious bond between two individuals by harmonizing their souls with nature on a spiritual level.

Charu Parashar has tirelessly worked towards a pre wedding line “The Khadi Bride”, created in khadi silk merged with spice colour prints and handcrafted each garment by master craftsmen.

Rina Dhaka’s collection is all about the gypsy that’s in each of us and the ever-evolving nature of life. The silhouettes are breezy in eco-friendly fabrics making it lightweight and skin friendly.

Shri Vinai Kumar Saxena, Chairman KVIC added, “Khadi has always been an instrument of social change and has transformed into a tool of resilience, resurgence, and self-reliance in modern times. From being a humble attire across India, Khadi has evolved into a symbol of sustainable fashion and ultimate luxury. Joining hands with FDCI for this exclusive presentation will help cut across geographies and reach global audiences and entice younger generations towards Khadi with clothing that is comfortable, easy to wear and trendy.”

Sunil Sethi, Chairman FDCI commented, “It is an honor to collaborate with KVIC and  curate a Khadi presentation, as we celebrate sustainable fashion at FDCI x Lakmé Fashion Week. With this showcase, we aim to bring to the fore Khadi’s true potential and catapult it in the global arena. We are proud to have renowned Indian designers as well as an international designer to showcase their unique interpretation that is poised to take the sustainable lifestyle conversation to a larger audience.”Ends

About Fashion Design Council of India (FDCI):

A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take centre stage, in a country, who’s heritage is soaked in the flavours of indigenous crafts. For more information, please visit: www.fdci.org

About Lakmé:

Lakmé, is India’s no.1 colour cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakmé has been the pioneer of the make-up and colour cosmetics in India since 1952 by launching numerous trends leading and high-performance products. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers women a comprehensive beauty experience through its extensive product portfolio as well as contemporary services at Lakmé Salons, India’s no.1 salon chain. For Further Information log on to www.Lakméindia.com

About Rise Worldwide:

RISE Worldwide is India’s largest independent Sports, Lifestyle and Entertainment company. It’s portfolio includes Sports & Sponsorship Consulting, Fashion & Sustainability Platform Building, Athlete Talent Management, Licensing, Broadcast Production, Lifestyle and Entertainment with owned or managed key properties such as: Lakmé Fashion Week, India’s premier Fashion platform; Indian Super League, country’s premier football league; Tata Open Maharashtra, South Asia’s only ATP World Tour event; Jio Wonderland; The Voice of Fashion and SU.RE Sustainable Resolution.

About KVIC 

The Khadi and Village Industries Commission (KVIC) is a statutory body established by an Act of Parliament (No. 61 of 1956, as amended by act no. 12 of 1987 and Act No.10 of 2006. In April 1957, it took over the work of former All India Khadi and Village Industries Board. The KVIC is charged with the planning, promotion, organisation and implementation of programs for the development of Khadi and other village industries in the rural areas in coordination with other agencies engaged in rural development wherever necessary.