• Company signs on leading Bollywood actor Sanya Malhotra as brand ambassador for its Philips lighting range

New Delhi, India, 3rd March, 2022 (GPN) – Signify (Euronext: LIGHT), the world leader in lighting, today rolled out its latest TV advertising campaign ‘Beauty that moves you’ for its Philips decorative lighting range, featuring the leading Bollywood actor Sanya Malhotra. The company has also announced her appointment as the brand ambassador for its Philips lightingrange.

The enchanting 50-second film, developed by BBHIndia, is centered around the wide range ofcontemporary and beautiful designs of Philipsdecorative lighting products as Sanya is seenswaying and dancing around in different rooms, captivated by the exquisite beauty of eachdecorative lighting product. The beautiful lightsuplift the overall mood of the different physicalspaces in the home and are clearly the center of attention, which is underscored by the catchy original soundtrack of the film. The last scene features Sanya relaxing in a lounge chair, changing the colors of the connected lights using her mobilephone and the tagline “Beauty that moves you”,aptly describing the extraordinary designs of lights shown in the film. The film closes by inviting customers to experience the Philipshome lighting range at the company’s exclusivestores called Philips Smart Light Hubs.

Decorative lighting is a growing category in India, with an increasing demand fueled by the revival of new home construction across the country. TheTVC targets these modern consumers seekingexclusive designs of decorative and connected lighting products for their home. The TVC will play on primetime TV slots across leading general entertainment, news and OTT channels acrossIndia.

Speaking about the new campaign, Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, Signify Innovations India Limited said, “We have a wide variety of beautiful designs in our decorative lighting range that includes chandeliers, pendants, wall lamps and outdoorlights, that are sold exclusively at our 200+ PhilipsSmart Light Hubs spread across the country. Ourlatest TVC showcases how beautiful decorative lights can completely transform the ambienceand aesthetics of a room. We are also delighted to welcome Sanya Malhotra as the brand ambassador for our Philips lighting range. She was a natural choice for us as her fresh and youthful personality deeply resonates with our brand.”

Expressing her excitement, actor Sanya Malhotra said, “I am delighted to be associated with an iconic brand like Philips, which stands for innovation and trust. The brand has been a part of my life for as long as I can remember, and I hope consumers will discover and appreciate the beautiful designs of Philips decorative lighting products in the stores.”

“There’s beauty that lights bring to our lives andtheir shapes can shape our homes. Beautifully.And it is well known that beauty often brings us to stand still. It sends us into a delightful inertia. Yet, here’s beauty that inspires motion. It pushes us to express ourselves. It sways us, taunts us and almost alwaysmoves us” said Ranadeep Dasgupta, Executive CreativeDirector, BBH Gurgaon.

TVC Link: https://www.facebook.com/PhilipsLightingIndia/videos/1304268993318800/