• Exclusive “Pandu” NFT, India’s first-ever Marathi film-based NFT, will be available for Marathi movie lovers and Bhau Kadam fan’s at Zee’s own NFT Store, powered by NFTically.

Mumbai, 03rd December, 2021 (GPN): Global NFT marketplace creator NFTically is launching its first ever NFT Collectible based on a Marathi film. Directed by popular Marathi film auteur Viju Mane, Pandu will be the first Marathi movie to drop non-fungible token (NFT) along with its theatrical release. The movie is a family comedy that draws humour from the peculiar behaviour of the characters. The film features Maharashtra’s favorite stars Bhau Kadam and Kaushal Badrike. Both Pandu NFTs and the film are slated to release on Today, 03rd December.

ZEE Studios has partnered with NFTically, a global B2B SaaS NFT marketplace service provider platform that allows users to set up their own White-label NFT Marketplace in minutes without any technical expertise. The collectible in concern is a custom-made original GIF from the film minted on Polygon MATIC blockchain. The alliance was facilitated by mumbai-based marketing dignitary EMC Worldwide.

Committed to increasing accessibility of the NFT space, Toshendra Sharma, Founder and CEO, NFTically said, “We, at NFTically, are elated to have partnered with ZEE Studios for this first-of-a-kind collectible launch on the platform. Regional movie makers and creators choosing to release non-fungible tokens is testament to its ever-increasing reach. Our vision with NFTically is to empower entertainers, artists and creators to reach a global audience while getting remunerative gains for their creations. This drop will not just be a step towards that, but will also set a precedent for the future where the entertainment industry and NFT space are bound to be in beautiful synergy.”

Within the span of the last two months, NFTically has witnessed a 220% growth in the number of unique registered users/wallets.