– Release across 26 news channels, radio and OOH media

–“Bharose Ka Vaada” – A promise of trust

Mumbai, 27 October, 2021 (GPN): Liberty General Insurance, one of the leading general insurance companies in India today launched a new campaign with a jingle & OOH promoting its Liberty 365 days’ claims service. The campaign has a tagline ‘Bharose Ka Vaada’ from its earlier TVC, which was launched in December last year.

The jingle will be played across all the radio stations in metropolitan cities.

The creatives of OOH media has city specific messages and are placed across Lucknow, Nasik, Nagpur, Vizag and Vadodara. Liberty General Insurance will be promoting this campaign on all digital platforms to attract the younger generation.

Speaking on the development, Mr. Gaurav Dubey, Head of Digital Business & Marketing, Liberty General Insurance said, “Customer centricity is at the heart of all endeavors that Liberty General Insurance undertakes. We launched Liberty365 claims for our customers to ensure them that we are accessible any day of the week whenever they need us. Last year in December, we launched a TVC ‘Bharose Ka Vaada’, literally translating to ‘A promise of trust’, the tagline signifies our brand’s commitment towards taking care of our customers through our values of responsibility and trust. Our constant endeavor is to provide seamless support in a customer’s insurance journey including speedy claims settlement.”

About Liberty General Insurance

Liberty General Insurance Ltd. (LGI) is a joint venture between Liberty Citystate holdings PTE Ltd—a group company of Liberty Mutual Insurance Group, a diversified global insurer with over 900 offices across the world, headquartered in the U.S. —Enam Securities, and Diamond Dealtrade. LGI commenced operations in 2013 with the aim of providing comprehensive retail, commercial and industrial insurance solutions. The company has an employee strength of 1100+ with presence across 100+ locations in 28 states. Its partner network consists of about 5100+ hospitals and more than 4300 auto service centres. The company offers health and personal accident insurance, car and two-wheeler insurance, employee compensation insurance, commercial insurance, fire and engineering insurance, marine insurance and other miscellaneous insurance products in India.