Seagram’s Imperial Blue now available in a cool new packaging 

Mumbai, 12 October, 2020 (GPN): Seagram’s Imperial Blue, one of the most iconic brands in the industry announces the launch of its Cool New Blue packaging. This vibrant transformation is going to be a delight for the whisky consumers.

Imperial Blue is revered by millions across the country. Through the years, it is known to deliver clutter breaking minimalistic packaging which has been loved by the consumers, evident from the fact that it’s the destination brand driving the category growth. The new design further enhances the distinct imagery that the brand has been known for – The new royal blue outer packaging has a remarkable premium appearance and the newly designed sleek bottle is a delight to hold. 

Commenting on the launch, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “Imperial Blue’s minimalistic premium design has stood the test of time and has always delivered ahead of the category, hence garnering consumer appreciation. Consistently overdelivering on consumer’s expectations has been the key motivation behind introducing the new refreshed packaging. Through this transformation, we are reinvigorating its classic design and providing it a contemporary & youthful personality that will continue to resonate with our evolving consumers. This pack will increase the brand franchise, leading it towards newer heights.”

The new pack rollout is supported through a high decibel launch campaign fully engaging the target audience, therefore building excitement to own ‘The Cool New Imperial Blue’.

About Pernod Ricard

Pernod Ricard is the world’s no. 2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin &Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios comprising of : Blenders Pride, Royal Stag, Imperial Blue, 100 Pipers, Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and well known wines like Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralized organization. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.