• A first of its kind solution in the PMS Industry
• The solution is exclusively on the platform of Emkay Investment Managers Ltd
• It is powered by the time tested algo designed by “MSJ MisterBond Pvt. Ltd.”, founded by Sunil Jhaveri, a leading investment advisor
• A recent survey revealed that most investors are unsure of when to exit and book profit, thereby feeling trapped in an Equity Chakravyuh
• Value-Shastra helps alleviate the key concern of the investors of exiting an investment; booking profit when market valuations are high and again moving back to equity when markets are reasonable

Mumbai, 1^st September, 2020 (GPN): Emkay Investment Managers Ltd (EIML) in association with MSJ MisterBond Pvt Ltd. today announced the launch of ‘Value-Shastra’, an algo-based solution exclusively on the Emkay’s 12 strategy, the first of its kind in the PMS Industry

The unique offering ‘Value Shastra’ signifies the ideal bonding of process with value. The rationale behind the solution is algo-based investing on market valuations with an aim to provide a cushion of downside protection to the investors. It also helps identify the right entry & exit points in equity investments, thereby piercing the equity chakravyuh for the investors’.

The algorithm on which Value Shastra is based has been created by Mr. Sunil Jhaveri of MSJ MisterBond Pvt Ltd. It is based on a proprietary framework based on data points of the last 20 years and has been tested in real life as well as simulated situations across Mutual funds and different indices and addresses the concern of investors of ‘when to enter, exit and book profits’.

‘Value Shastra’ endeavors to identify the right entry and exit timeframes of investing in equity, with an aim to minimize downside risk. The returns, using this model, have been back-tested and have given much higher returns than the regular PMS models.

The investors’ equity allocations are made depending on the score given by the algorithm, and determines how much of the capital will be deployed to Emkay’s 12 or kept in the liquid strategy. As per the algo, there will be three zones, viz. Red, Yellow and Green, with Green indicating 100% deployment of funds in Emkay’s 12

‘Value Shastra’ not only ensures optimum equity participation at different points of market movements, but also has a system driven exit strategy to book profits and enter liquid funds if the markets get overheated. This addresses one of the most underrated concerns of even the most savvy investors.

Speaking on the association, Mr. Krishna Kumar Karwa – Managing Director, Emkay Global Financial Services said, “The new initiative is in line with our aim and vision to develop and ramp up the AMC business in India and go beyond the conventional approach and products. It is yet another testimony of our deep commitment to the philosophy of Your success is our success”

Mr. Vikaas M Sachdeva, Chief Executive Officer, Emkay Investment Managers Limited said, “This association with MSJ MisterBond Pvt. Ltd. will revolutionize the way people invest on the PMS platforms. It will help them plan their asset allocation and investment strategy more effectively. We expect a lot of investors and independent financial advisors across the country to avail of this opportunity.”

“Value Shastra is a first of its kind offering which will guide Investors in Emkay’s 12 PMS on when to invest, how much to invest and when to exit. This will bring discipline, not only in investors but also in advisors who will be able to guide Investors and pave a way to pierce this chakravyuh of equity investments. I do not invest in equities directly but am making an exception of investing in Emkay’s 12 which is in the large-cap space with many filters to choose the right stocks.” says Mr. Sunil Jhaveri, Founder, MSJ MisterBond Pvt Ltd

EIML believes in having their “skin in the game” and hence the leadership at Emkay is amongst the first investors in their own strategies. ENDS

About Emkay’s 12:

Emkay’s 12 is an equi-weighted twelve stock large-cap oriented PMS strategy, shortlisted on the basis of a defined criteria and filter. Market performance, management background and M-Cap are some of the parameters for stock selection. The average M-Cap of companies shortlisted for Emkay’s 12 strategy is over Rs 4.18 lakh crore (as on 31^st July, 2020). ENDS