GOELD QUINOA PATTY
GOELD BEETROOT AND CHEESE TIKKI
Packed with a variety of flavorful, high quality quick bites, it comes with zero trans-fat, no added colors, preservatives or flavors
GOELD WHOLE WHEAT PARATHA
GOELD VEG SEEKH KEBAB
MUMBAI, 22 JULY, 2020 (GPN): The Goel Group, one of the most reputed business houses in Central India across sectors of mining, iron & steel, power, education & media, marks its foray into the Indian frozen foods market with the launch of its brand ‘GOELD’ – a range of superior quality 100% vegetarian frozen food products that are completely free from preservatives, colours and artificial flavours containing zero trans fats. The products are not only fresh and tasty, but also of the highest hygiene and safety standards as a lot of emphasis has been laid on the quality manufacturing processes to deliver a high-quality product range.
From Indian Snacks, Indian Breads, Curries to Thalis, Premium Vegetables and Desserts, the brand not only aims modernize the retail environment in India and abroad but is also set to define the gold standard in the packaged foods industry.
The changing lifestyle of the consumer has led to a whole set of new habits especially with the increase in health trends and awareness around vegetarianism, veganism as well as the demand of freshness in foods. The current scenario has further highlighted the need for food that is not only healthy but also of the highest hygiene and safety standards. From hectic lifestyles in both professional and personal lives to creating experimental dishes, consumers are looking towards a range of food that is not only healthy and fresh but also convenient and easy to prepare. Taking cognizance of this, Goeld brings to you an assortment of Indian snacks filled with nutrients, flavours and texture, packed with the freshest of ingredients.
Driven by excellence and quality as well as a robust sourcing of ingredients from company owned farms and cutting-edge cold chain & storage, Goeld has launched a set of offerings from its state-of-the-art, 100% vegetarian kitchens, equipped with world-class freezing technology. From Indian bread like garlic naan and aloo paratha, to drooly snacks like beetroot & cheese tikki, mac & cheese pops and veg seekh kabab; they also provide desserts like papaya halwa and sewai kheer as well as an array of vegan treats like quinoa patty, soya shammi kabab and whole wheat paratha.
Shri Bajrang Alliance Ltd (Agro Division) -File Photo
Speaking on its latest innovation, Mr.
Archit Goel –
Director and Chief Financial Officer, Shri Bajrang Alliance Ltd. said, “While consumer habits have been changing now more than ever, we have additionally done an extensive research to understand the consumer profile, their taste palette as well as the gaps that needed to be filled particularly when it comes to safety and hygiene in today’s time. Keeping this in mind and seeing the potential that this category holds, we have forayed in to the FMCG sector with Goeld Frozen Foods offering one-of-a-kind vegetarian products. With an advanced freezing technology backing as well as a high-tech manufacturing facility we hope to bring our expertise into the culinary experience that ensures freshness, health and hygiene to the consumer.”
The products will be made available in the markets of Mumbai, Pune, Bengaluru, Hyderabad, and Vizag across supermarkets, modern trade and e-commerce. The cost of the products ranges from Rs. 105 to 175 per pack inclusive of GST. Furthermore, in the course of time, the company plans to cater to international markets and will also expand the range of product offerings.
Product Categories:
Products
Indian Bread
Garlic Naan | Cheeseful Naan | Premium Malabar Paratha | Aloo Paratha | Whole Wheat Paratha
Snacks
Beetroot & Cheese Tikki | Dilliwali Dal Aloo Tikki | Soya Shami Kabab | Veg Seekh Kabab | Quinoa Patty | Oozy Cheese Corn Bites | Spinach Cheese Pocket | Mac & Cheese Pops
Desserts
Papaya Halwa | Sewai Kheer
Vegan Treats
Dilliwali Dal Aloo Tikki | Soya Shami Kabab | Quinoa Patty | Aloo Paratha | Whole Wheat Paratha ENDS
About The Goel Group:
Goel Group is one of the leading Business Houses of Central India. Since its inception in 1990, the group has grown many folds. Quality, innovation, trust and credibility are Goel Group core values. lt entered the steel business by setting up its first company, Shri Bajrang Alliance Limited (Formerly Known as Shri Bajrang Alloys Limited), which manufactures structural steel products. Today they are one of the major steel producers of Central lndia. With continued success the group has diversified into various businesses and own known brands like GOEL TMT, GOEL pipes, N.H Goel School, N.H Goel finishing school and IBC 24 among others. They have also diversified into non-steel businesses such as Media, Education, Hydro Power and now packaged food. Ends
Also Visit: https://globalprimenews.com/2020/06/10/goeld-opens-advanced-frozen-food-manufacturing-facility-in-chhattisgarh/
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