MUMBAI, JULY 8, 2020 (GPN): Hyundai Motor India Limited (HMIL), country’s first smart mobility solutions provider and largest exporter since inception, is introducing the Industry First, most advanced virtual-reality experience – ‘The Next Dimension’ on 14.07.2020 at 12:00 noon. ‘The Next Dimension’ is an immersive expression of different culture with Human Centric Design. Using the most advanced Futuristic  Human-Centric Design, HMILis set to bring alive the larger than life experience in the perfect harmony of dynamic physical and digital worlds for our customers, prospects and media on 5 official digital platforms such as HMIL Official Website including official social handles of Youtube, Twitter, Instagram, Facebook.

The unique and Industry First – ‘The Next Dimension’ would be presenting Hyundai’s three ICONIC brands -The Ultimate SUV of 2020 -All New CRETA, Spirited New VERNA and Virtual Launch of New TUCSON , in a unique digital format.

Commenting on the forthcoming Industry First ‘The Next Dimension’ experience, Mr. S S Kim, MD & CEO, HMIL said, “The core of Hyundai is innovation and we are committed to offer unique experiences through Most Advanced Technological and Futuristic Endeavors. With ‘The Next Dimension’, we intend to curate Multi-Cultural, Human Centric and  Invigoratedexperiences in digital space for all the stakeholders. I am confident that ‘The Next Dimension’ will spearhead digitalization and virtual experience world in Indian Automobile Industry and create a new benchmark.”

The space design of ‘The Next Dimension’ is based on the ‘ Brutalist Architectural Philosophy’, creating simple and functional spaces and accommodating their purpose uniquely and innovatively. The Digital Architecture of ‘The Next Dimension’ is inspired by the Brutalist Architectural Philosophy with vibrant colors & different pod screens attached to the core architecture design. Each pod screens will have relevant product content in a 3D and animation format showcasing the depth on the design. ENDS