Launches #OnceUponABook initiative in association with Momspresso and Penguin Publications
Rope in authors to read their books live on social media
NATIONAL, APRIL 01, 2020 (GPN): It is imperative to keep young minds engaged and active amidst the current situation of a mandated lockdown. Keeping this in mind, Shoppers Stop and Crossword in association with Momspresso and Penguin Publications have launched interesting storytelling sessions especially designed for young minds. Celebrated authors like Tazmeen Amna, Anushka Ravishankar, Deepa Agarwal, Shaguna Gahilode, Ruskin Bond and Paro Anand will be reading their books to the children every evening.
Shoppers Stop’s initiative, #OnceUponABook will help children learn and at the same time keep them entertained while they are confined at home. It will educate young minds and help them grow.
What better way to keep your kids engaged than having their favourite author read out loud to them? Storytelling is a great way to improve children’s oral fluency and help them understand concepts in an interactive and innovative way. Creativity is an important skill and telling children stories without visual aids helps to develop their creative thinking and imagination. Children tap into their imagination, providing their own images to the story.
Visit Shoppers Stop – Facebook or Crossword – Facebook to catch these sessions live from 2nd – 6thApril at 6:30pm. -ENDS-
About Shoppers Stop Limited:
Shoppers Stop Ltd. is the nation’s leading premier retailer of fashion and beauty brands established in 1991. Spread across 90 department stores in over 43 Cities, the company also operates premium home concept stores (11 Stores), 135 Specialty Beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Smash box, Jo Malone and Arcelia, occupying an area of 4.5M sq. ft. Shoppers Stop is home to one of the country’s longest running and most coveted loyalty program ‘First Citizen’. The company’s one-of-a-kind shopping assistance service, ‘Personal Shopper’ is revolutionising the way Indians shop; bringing more value, comfort and convenience to customer experiences. The brands diversified Omni channel offering spans over 600+ recognised and trusted brands across an incomparable range of products that together serve our overarching objective of delivering customer delight.
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