• PROVIDES THE FIRST BATCH OF HAND SANITIZERS TO PRIMARY HEALTH CARE AUTHORITIES AND HOSPITALS ACROSS NUMBER OF STATES
• Radico Khaitan has successfully started manufacturing hand sanitizers from its Rampur in Uttar Pradesh and other plants in Southern India
• Branded as “Radico 8PM Extra Strong Hand Sanitizer”, the hand sanitizer is available in different variants in different parts of the country 
• Product is being supplied in bulk and small units

HYDERABAD, APRIL 1, 2020 (GPN): Radico Khaitan, the largest  manufacturer of Indian Made Foreign Liquor (IMFL) in India, has  successfully produced the first batch of hand sanitizers to extend its support to the country in the worrisome time of coronavirus outbreak and to meet the demand of the increasing hand sanitizers in the country.

The spread of coronavirus has triggered panic buying of hand sanitizers, which resulted in the shortage of the product in the market. “To combat the situation, Radico Khaitan decided to extend support to the country. Radico Khaitan decided to expand the use of Extra Neutral Alcohol (ENA) at the company’s mother distillery in Rampur, Uttar Pradesh and at other bottling plants in different parts of the country in this time of distress,” said Mr. Amar Sinha, Chief Operating Officer (COO), Radico Khaitan.

The maker of Magic Moments Vodka and Rampur Indian Single Malt Whisky got the license last week and soon after started the production and delivery to the primary health care authorities and government hospitals. “As part of its Corporate Social Responsibility (CSR), Radico Khaitan has already distributed the first batch of hand sanitizers to government authorities and hospitals in a few states,”said Mr. Sinha.

“While the Radico 8PM Extra Strong Hand Sanitizers will be distributed to both B2B and B2C channels, currently we have begun only for the former. It will be available at the retail stores soon,” added Mr. Sinha.

“Apart from Rampur, the manufacturing and distribution of hand sanitizers has also commenced in Southern part of India.  We have already expanded the imprints in Telangana, Karnataka, Hyderabad and Uttar Pradesh. We will try and cover as many states as we can to the best of our capacity and capability.” stated Mr. Amar Sinha.

SKUs:

Hyderabad: 35 BL pack

Telangana: 35 BL pack

Uttar Pradesh: 90ml and 200ml

Karnataka: 60 ml and 750 ml ENDS

About Radico Khaitan

Radico Khaitan Limited (RKL) is one of the oldest and largest manufacturers of Indian Made Foreign Liquor (IMFL) in India. Earlier known as Rampur Distillery, RKL commenced its operations in 1943, and over the years emerged as a major bulk spirits supplier and bottler to other spirit manufacturers.

The company launched its first brand 8 PM whisky in 1998 and over the years, has created four millionaire brands and over fifteen organically grown brands. Radico Khaitan Limited is also one of the largest providers of branded IMFL to the Canteen Stores Department (CSD), which has significant business barriers to entry. It has been successfully building its brand equity in international markets and currently exports its products to over 85 countries.

The company currently has five distilleries – 3 in Rampur Distillery in Rampur (Uttar Pradesh) and 2 in Radico NV Distilleries Maharashtra Limited, Aurangabad (Maharashtra). The company has a total production capacity of over 157 million litres and operates 28 bottling units spread across the country.