Tata Mumbai Marathon 2020 shatters multiple charity records

Participation of a record 291 NGOs, 204 Corporates and

14,000 runners, raising INR 33 cores pre-race day for charity 

MUMBAI, 14^th JANUARY 2020 (GPN):  The Tata Mumbai Marathon (TMM) brings people together in more ways than one and when it comes to philanthropy, there is no event like it.

TMM 2020 has raised over Rs. 33 crores and counting, for 291 NGOs, making it the biggest philanthropic sporting platform in Asia. This year, TMM has over 14,000 running to support a cause. The previous year’s charity collections record of INR 40.7 crores is now within touching distance.

With a tagline of ‘Be Better’, the Tata Mumbai Marathon not only brings the best running event, to the citizens but also brings out the best in them. More than 2000 runners have campaigned and raised over Rs. 12 crores at TMM 2020. These funds will help educate children, improve healthcare, provide livelihood opportunities, and safeguard the environment in communities across the country. Another evidence of the significance of the Tata Mumbai Marathon as a philanthropy platform, is the record participation of 204 corporates, fielding 321 teams and 8,391 runners.

United Way Mumbai (UWM), the Philanthropy Partner to the event, enables NGOs to raise funds for their projects through the event. UWM maintains a cause neutral, level-playing field for all participating NGOs and provides a functional platform to several corporates and individual fundraisers to support these NGOs.

From a cumulative total of Rs 1.4 crores through just 12 NGOs in the inaugural edition of the event, philanthropy at the event has made great strides. Promoted by Procam International, the Tata Mumbai marathon has embedded philanthropy as a founding pillar of the event. Over the years, the fundraising platform has earned the distinction of being the single largest philanthropic sporting event in Asia.

In this journey, there have been some extraordinary individuals who have raised phenomenal amounts; in 2017, Mihir Doshi was the first person to break the Rs. one crore barrier, and in 2018, Sankara Raman broke his own record to become the highest fundraiser. In the 2019 edition, six individuals including  Sankara Raman, broke the Rs. one crore mark and V S Parthasarathy became the highest fundraiser in the history of the event. This year V S Parthasarathy has already raised over Rs. 1.4 crores, crossing his last year’s tally and becoming the highest fundraiser at the event.

Jayanti Shukla, CEO, United Way Mumbai said, “As someone who has the opportunity to witness how fundraisers run their campaigns, what truly amazes me is the power of the event to bring so many people onto a common ground. While each campaign always has a distinct approach, success only emanates when they unite people, in support of their campaign.”

She added, “At United Way Mumbai we believe that in order to successfully overcome the challenges that we need to address in our communities, stakeholders need to come together and combine their strengths to affect real and lasting change. The Tata Mumbai Marathon is an excellent example of the work we do and the impact that we make in the development sector.”

On this occasion, Vivek Singh, Joint MD, Procam International said, “One of the most important aspects of the Tata Mumbai Marathon has been the immense positive response from all sections of society to the event’s unique charity platform. The amount raised and the fundraisers have created new records every year, and the 2020 edition is no exception. We are extremely proud of our incredible journey with our philanthropy partners, United Way Mumbai, who have enabled the event to contribute in multiple ways to help society #BeBetter. We would like to express our heartfelt thanks to every individual who has worked towards this betterment and celebrate their commitment!” ENDS

About United Way of Mumbai

United Way Mumbai is a part of the 130+ year old United Way movement engaged in nearly 1,800 communities, spanning 41 countries across the world. Our mission is to improve lives by mobilising the caring power of communities to advance the common good. We work closely with a network of 500+ NGOs and a large number of corporates for their CSR programmes, workplace giving campaigns and other events. This includes designing of CSR policy and strategies, due diligence of NGO partners, programme implementation, employee volunteering, impact assessments and financial and programmatic reporting.

Over the past 17 years, we have partnered with over 300 companies and over 1,00,000 individual donors investing close to Rs. 390 crores for community development projects.

UWM, in its role as the charity partner brings together charities, corporates and individuals through a credible platform for giving. Each participating NGO undergoes a background due diligence process.

Tata in Sports

Tata group is a global enterprise with combined revenues of US $110.7 billion (2017-18), along with Tata Consultancy Services (TCS), one of the world’s leading IT services, consulting and business solutions organisations, are the title sponsor of the Tata Mumbai Marathon.

Sport has always been an integral part of the Tata group for over 75 years. Tatas association with multiple sports ranging from cricket, football, hockey, badminton, chess, athletics, mountaineering and motor racing, among others, has produced many award-winning sportspersons, helped the development of marginal communities and supported sporting teams, national and international events as well as training academies. The Tata Sports Club was set up in 1937 to encourage sports among its employee base across the country.

TCS is the sponsor of many premier running events across the world –  the TCS New York City Marathon, the TCS Amsterdam Marathon, the TCS World 10K and the TCS Lidingloppet (the world’s largest cross-country run), and is the technology partner of marathons held in London, Chicago, Boston, Singapore and Australia — all part of the company’s effort to promote health and fitness in the communities, the world over.

About Procam International

Since its inception in 1988, Procam International has been the driving force behind the growth and development of sports management in India. Envisioned by founders Anil and Vivek Singh, Procam, is one of the leading companies in holistic sports management, sports consultancy, and live television programming. With astute planning and exemplary execution, Procam has a track record of conceptualising and promoting over 100 international events, across disciplines -Powerboat Racing, Cricket, Football, Tennis, Distance Running, Squash, WWE, Horse Racing, Volleyball among others. These events have elicited the participation of the highest calibre of athletes, as well as huge public interest and attendance.

Pioneers of the distance running movement in India, Procam International’s Big 4 –Tata Mumbai Marathon, Airtel Delhi Half Marathon, Tata Consultancy Services World 10K and Tata Steel Kolkata 25 K are global leaders in their respective distances. These events have ushered in a running revolution that has helped to re-define, the health, fitness and giving paradigm of our country.

For more information about the Tata Mumbai Marathon 2020, the event website is:tatamumbaimarathon.procam.in

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