MUMBAI, DECEMBER 12, 2019 (GPN): Shriram Life Insurance Company has won the Recognition for Active Customer Engagement Award – 2019 based on the assessment outcome of the ‘CII AWARD FOR CUSTOMER OBSESSION -2019’. Confederation of Indian Industry (CII) had instituted the ‘CII Award for Customer Obsession’ in 2016, to promote the culture of customer centricity in the Industry.

Shriram Life insurance received the Recognition for Active Customer Engagement Award 2019, from Mr. B. N. Satpathy, Former Senior Advisor, NITI Aayog, Sr Consultant in the office of Principal Scientific Advisor, Cabinet Secretariat – Govt. of India.

The Recognition for active customer engagement award was announced by the CII, after a thorough evaluation done by CII members, basis the self-assessment report submitted by the nominees followed by a rigorous two day on-site inspection to evaluate 7 key parameters for managing customer experiences.

Mr. Casparus Kromhout, Managing Director & Chief Executive Officer, Shriram Life Insurance Company Limited, said,“Shriram Life has inherited its philosophy of “People First” and principles of serving the community, social responsibility and economic inclusion from the Shriram Group. Focused on the mass market segment, the whole purpose of Shriram Life is driven on customer centricity. The company works very closely with its customers to understand their unique requirements and develop innovative technology driven solutions to continuously enhance the value offered. Further, receiving this award on the 45th anniversary of the Shriram Group reaffirms our focus and highlights our determination to bring financial protection to the Aam Admi.” ENDS

About Shriram life insurance company

Shriram Life Insurance, founded in 2006, is a part of the Shriram Group; which has been working for over 4 decades with the principles of financial inclusion and bringing entrepreneurial opportunities to the mass market with focus on that section of the society that is generally ignored by the mainstream commercial financial institutions. SLIC’s sub-segments include farmers, self – employed, truck owners and drivers, daily wage earners, people in lower salaried segments and people with seasonal income. These customers mainly reside in the rural areas or in tier III/IV cities. As a result, in many cases the Shriram Life Insurance policy bought by these customers is the first and only protection and savings instrument held by the customer.  A major portion of the company’s business comes from the rural segment. The company has a culture of allowing entrepreneurial thinking amongst its employees that facilitates innovation in products, processes and distribution avenues to facilitate better service to its unique customer segment.

About CII

The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the development of India, partnering industry, Government, and civil society, through advisory and consultative processes. CII is a non-government, not-for-profit, industry-led and industry-managed organization, playing a proactive role in India’s development process. Founded in 1895, India’s premier business association has more than 9100 members, from the private as well as public sectors, including SMEs and MNCs, and an indirect membership of over 300,000 enterprises from 291 national and regional sectoral industry bodies. CII charts change by working closely with Government on policy issues, interfacing with thought leaders, and enhancing efficiency, competitiveness and business opportunities for industry through a range of specialized services and strategic global linkages.