INDIA, 10 DECEMBER, 2019 (GPN): Pepsi® India has constantly innovated and reinvented itself to create experiences that connect with consumer passions, be it Bollywood, Music or Sports.

The brand has also consistently partnered with artists and new age icons of today’s generation, as it has built strong connect with its consumers.

We are now excited to announce Pepsi’s collaboration with Bollywood superstar SALMAN KHAN.

Speaking about the association, a PepsiCo India Spokesperson said, “We are excited to announce Pepsi’s collaboration with Bollywood superstar Salman Khan. Over the last year, SWAG has been the underlying message throughout Brand Pepsi’s campaigns, celebrating the innate self-belief of the Indian consumer today. In 2020, we look forward to building the brand’s Har Ghoont Mein Swag proposition with Salman in 2020.”

The year 2020 will see brand Pepsi create a scale 360 degree campaign that will reflect the self-confidence of today’s youth in a manner that is as effortlessly cool as Salman.

Salman will be next seen in the super successful Dabangg franchise. Pepsi will be launching its association with Salman by tying up with Dabangg 3. This campaign will give consumers a sneak peek into what the Pepsi 2020 campaign will look like. ENDS

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.

PepsiCo’s growth in India has been guided by our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com