MUMBAI, 19th NOVEMBER 2019 (GPN) : To commemorate Children’s Day, Kokuyo Camlin Ltd, the premier stationery brand which has always worked towards communicating the impact of art and craft on the children’s growth has created a series of artworks with an insightful thought. Titled ‘Balance Study and Play’the artwork focusing on prioritizing education and fun, both. Followed by a DIY video emphasizing on making the children’s day eventful by creating art out of scratch.
In line with Kokuyo Camlin’s philosophy of ‘Let’s Make Learning Fun’, the artwork series, ‘Balance Study and Play’ addresses the need to preserve the innocent childhood from the pressure of making the most of the growing years. They showcase how learning is best fit with fun. Furthermore, a DIY video of making a birdhouse out of ice-cream sticks and glue aim to mark the special day to be fun and eventful for both, the parents and the children.
In the race of getting your child acquainted with new trends and learning opportunities, the push results in the creative side of the child not getting the right exposure and grooming it requires during the formative years. The brain of the child is supposed to indulge in creative activities as it improves motor skills and helps him/her to imagine towards working creatively in achieving what they are set out to do. And this is where art and craft activities with its colours and shapes are widely suggested.
Supporting the initiative, Mr. Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin said, ‘Kokuyo Camlin shares a very special bond with children. Mastering motor skills are necessary for a child’s cognitive growth and overall independence to explore the world as it comes. Creativity comes through practice, so given the competitive time we live in wherein a child is under duress to prove himself or herself in academics, it becomes very imperative that they are given their share of the canvas to bring out their creativity.’
Check out the artwork and the DIY video here:
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About Kokuyo Camlin Ltd
Kokuyo Camlin Limited www.kokuyocamlin.com (
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