MUMBAI, 14^th NOVEMBER 2019 (GPN) : Ascent Meditech Limited, a leading player inOrthopedic Soft Goods, Mobility, Wound-care and Healthcare products, celebrates Children’s Day by helping parents guard and support their children with Flamingo’s Pediatric Range of products. Flamingo – An Aid for a New Life – allows children to rise and shine even if they fall or get hurt, during their fast-paced energetic activities. Children are different compared to adults in multiple ways and require special attention, compassionate care and concern. In line with this philosophy, Flamingo has specially designed orthopaedic products for children, which seek to improve their lives by offering ultimate support and restrictive movement.

As the word suggests, Flamingo’s Pediatric range of products have been customized to suit the required size for kids. Few of the quality products that fall under our Pediatric Range include Pediatric Walker, Pediatric Walking Stick, Pediatric Cervical Collar, Pavlik Harness, Pediatric Clavicle Brace, Pediatric Arm Sling Strap, Pediatric Arm Sling (a commonly used product and comes in printed fabric) and the Pediatric Dorsolumbar Spinal Brace.

Mr. Rajiv Mistry, Founder & MD, Ascent Meditech Ltd., said, “The survival of children through their early years depends on their parents/ adults who care for them.Children need to eat well in order to grow, be healthy and strong, similarly they need quick support and care from injury as they explore the world around them. When they encounter pain and injury during activity, they need good medical care, comfort, relief, and that is where we (Flamingo) pledge to offer you an active life by celebrating care and support for every child, this Children’s Day. We have a wide range of Pediatric products that have been designed to suit the requirement for kids”.

Flamingo’s range of active lifestyle products can be used by people across all age-groups for regular day-to-day activities; be at home or at work. Prominent products offered by Flamingo include Heat Therapy Range (Heat Belt), Cold Therapy range (Cool Pack, Hot & Cold Eyes Mask & Cool Eyes), Premium Thigh Support, Premium Calf Support, Premium Elbow Support, Premium Exercise Band, Waist Trimmer, Exercise Cycle and Premium Anklet.

Premium Thigh Support is recommended in sports injury & post-surgical rehabilitation care. It offers relief in pain and inflammation. It has a simple pull on application and allows easy knee movement. Premium Calf Support is designed for injured or weak shin and calf. It provides compression & support over calf muscles & shin. It increases blood circulation and minimizes risk of future injuries. Premium Elbow Support provides relief from pain associated with old age, sports injury, etc. It retains heat & uniform compression that helps to reduce pain. It has a specially knit design at joint region for better flexibility. It has easy elbow movement and better comfort. Premium Exercise Band are quality products used to strengthen, tone, shape muscles as well as rehabilitation of muscles. They offer easy & affordable aid to increase strength, stamina and coordination. They are light in weight, compact and portable. They come in 5 different resistance levels identified by colours.

Waist Trimmer helps to reduce excess weight and reduces unwanted inches. It supports abdomen & captures body heat produced during exercise & increases perspiration around waistline. It may be worn undetected under clothing. It is quick and easy to wear. It is an economical way to reduce excessive weight over the abdominal region. Exercise Cycle helps to strengthen, tone arm & leg muscles as well as for coordination & rehabilitation purposes. It is easy to assemble and disassemble. It can be stored anywhere at home/ clinic. It has anti-skid rubber bottom; top-adjusting tension knob to change pedal resistance. It is light in weight. Premium Anklet is recommended in edema, sports injury, mild to moderate sprains & strains and old age. It reduces travelling & provides comfort. It has a specially knit design at joint region for better flexibility. It snugly fits to the ankle and has a simple pull on application.

The Company has appointed Bollywood superstar Hrithik Roshan as the brand ambassador for their flagship brand ‘Flamingo’. Adhering to international certification standards for medical products, the Flamingo range of 320+ products, are accepted by consumers in 47+ countries globally. The epitome of super-human fitness and dancer par excellence, Hrithik Roshan unveiled the teaser of a new consumer awareness campaign titled ‘An Aid for a New Life’ marking his brand endorsement of Flamingo Orthopedic Soft Goods, Mobility, Wound-care and Healthcare products.

The Company has launched its e-commerce platform  www.flamingohealth.com making its flagship brand Flamingo products available anytime, anywhere across the country. The Company’s e-commerce platform flamingohealth.com will initially focus on 125 products (available in multiple SKUs) out of the total portfolio of over 320+ products. The product mix maintained for the e-commerce platform comprises of OTC as well as RX products, with majority being OTC products. The product range is segregated into 7 categories: Comfort Range: For Back, Shoulder, Arm, Leg, Knee, Ankle, Compression Aids and Splints; Premium Range: Regular Premium, Neoprene; Lifestyle Range: For Heat Therapy, Cold Therapy, Back Rest, Cushions, Sports; Pediatric Range: For Kids; Wound-care Range: Bandages for everyday use; Mobility Range: Crutches, Walkers; Footcare Range: Heel Cushions, Medial Arch Support. Products across the 7 categories are available at a discount of 10% to the MRP. Ascent Meditech has tied up with FedEx for product fulfillment across the length and breadth of the country. There is a flat 10% discount for all purchases made on www.flamingohealth.com. On purchase of Rs. 200 and above, consumers need not pay any Delivery Charges. ENDS