~ Traffic to the platform triples in the last two years~

~ Snapdeal’s total monthly traffic across the web, mobile site and app  to cross 220 million in October 2019 ~ 

GURUGRAM, 22 OCTOBER 2019 (GPN): Snapdeal’s steady focus on the mass segment of the e-commerce market in India has led to a sharp increase in its reach and popularity across the country. 

As per SimilarWeb data, over the last two years, the traffic to Snapdeal’s web & mobile sites has more than tripled from 27 million monthly visits in October 2017 to more than 87 million visits in September 2019. In the last one year alone, Snapdeal’s traffic has grown 61% to cross 87 million monthly visits in September 2019 to its web and mobile sites. 

Snapdeal with its 848 million visits in the last 12 months is more than four times the size of #4*, which with 205 million visits in the last 12 months is a distant #4 in the Indian market. 

Pursuant to its Snapdeal 2.0 strategy unveiled in August 2017, Snapdeal has sharpened its focus on the needs of the value-conscious buyers in India. This market of 400 million potential buyers is the fastest-growing segment in Indian e-commerce.

Consistent with its focus on the value segment, more than 90% of Snapdeal’s users come from the small towns and cities of India. 

As per a recent tweet put by Snapdeal’s CEO & Co-founder, Kunal Bahl, the company saw its highest-ever monthly transacting users in September 2019. In the on-going Diwali sales, Snapdeal’s order volumes grew 52% over last Diwali and volumes doubled in more than 120 cities across India.

With the success of its 2.0 strategy, Snapdeal has established itself as a strong #3 in the Indian market, with a leadership position in the Bharat-focused value segment.

Snapdeal’s growth is based on a strategy of pursuing growth basis healthy unit economics while simultaneously maximizing the operating efficiency of the marketplace. This is reflected in its audited financials for the FY 2019-19, released in July 2019.

Snapdeal’s consolidated revenues grew by 73% (from Rs 535.9 Cr in FY 18 to Rs 925.3 crore in FY19). Simultaneously, it also reduced its loss by 71% (from Rs 611 Cr in FY 18 to Rs 186 Cr in FY 19). 

According to Kunal Bahl, CEO & Co-founder, Snapdeal, “The growing volumes on Snapdeal are built on a sound and granular understanding of the importance of value in Bharat-focused e-commerce. Our ability to build scale along with favorable unit economics gives Snapdeal an immense competitive advantage.”

Snapdeal’s growth in traffic, increase in volumes is also due to the deepening of its focus on value-priced merchandise. In the last two years, Snapdeal has added 60,000+ new seller partners, who have added over 50 Million new listings through a structured engagement aimed at building a deep assortment of products relevant for value-savvy buyers. Snapdeal now has more than 500,000 registered seller-partners, who have more than 200 million listings on the marketplace. 

About Snapdeal:

Snapdeal is India’s largest value-focused e-commerce marketplace. More than 70 million users visit Snapdeal every month to browse and buy from amongst the 200 million SKUs listed by more than 500,000 independent registered sellers on Snapdeal.