IRCTC stock doubles on listing day-Governor Koshyari asks people to use Khadi to empower rural artisans, Khadi Fashion Show at World Trade Centre-Google Arts and Culture unveiled its latest exhibit, "Crafted in India" in New Delhi amidst members of 21 partner institutions-MEDSCAPEINDIA 8TH AWARDS NIGHT MUMBAI-ON WORLD MENTAL HEALTH DAY, MUSIC FOR MENTAL HEALTH-NORTH BOMBAY SARBOJANIN DURGA PUJA SAMITIS MAHA ASHTAMI PUJA-DADASAHEB PHALKE AND PADMA VIBHUSHAN AWARDEE BOLLYWOOD STAR ICON ASHA BHOSLE AWARDED HONORARY DOCTORATE AS UNIVERSITY OF SALFORD STRENGTHENS INVESTMENT IN INDIA-Japan’s Nippon Life Insurance, announces the integration of Nippon India Mutual Fund (erstwhile Reliance Mutual Fund)-BALKRISHNA INDUSTRIES LIMITED (BKT) SCORES GLOBAL AGREEMENT WITH SPANISH FOOTBALL LEAGUE LALIGA-India’s premier Islamic travel show for Hajj, Umrah, Ziyarat and Halal travel operators and travel agents across India "Islamic Travel Mart" returns for its second edition at WTC, Mumbai-France By French on a mission to make Indian travellers experience the authentic France through offbeat destinations-Take care of your health through Homecare: Bhavesh Singhvi-Mindfulness India Summit to be held on 30th & 31stof October, 2019 in Mumbai-Aishwarya Rai Bachchan at the trailer launch of Disney's upcoming film Maleficent- Mistress of Evil, in which she did hindi voice over of Actress Angelina Jolie-Aveny bags Emerging Warehousing Company of the Year Award-Ultra Media & Entertainment Group participates in Mipcom 2019 with Internationally acclaimed Indian titles & State of the Art Film Preservation and New Post Production Studio services-Sarwa Insurance, Egypt's leading finance solutions major selects 3i Infotech's PREMIA Astra-Himalaya Expands Its Hair Care Portfolio with Natural Shine Henna-11.09 million vacant houses in India; high potential for institutional rental housing: Knight Frank India and Khaitan& Co Report-Versatile talented Actress Jannat Zubair records mellifluous title track for Digital Reality Show Tokers house 

Fevicryl attempts to create Limca Book of Record for largest Indian map made with minitri-color canvases @Seawoods Grand Central Mall

Image 1

Image 2~The gigantic map measuring 25*25 feet was unveiled today~

MUMBAI, 11 August, 2019, (GPN) : Fevicryl  a leading art and craft brand from the house of Pidilite Industries, attempts to etch their name in the prestigious Limca Book of Records by creating the largest map of India made with mini tri-color canvasesat Navi Mumbai’s Seawoods Grand Central Mall.

The feat was a part of the brand’s unique initiative #AllCanArt, which aims at encouraging everyone to practice art beyond the idea of skills and perfection using Fluid art technique. Fluid art does not require any technical know-how and allows people to freely paint and let their creativity flow.

Thisextraordinary accomplishment was unveiled today, as a precursor to Independence Dayat Seawoods Grand Central Mall. The larger than life map measures 25 feet in length 25 feet in width. It has been created by assembling creative masterpieces together, crafted by 97 Parkinson’s patients, 300+ school students and 68 corporate employees. The participants painted the canvases in tri color using Fevicryl acrylic colors.

The creative installation will be displayed at the mall from 11 Aug 2019-18 Aug 2019, to celebrate the colors of India on the occasion of Independence Day.

Mr. ShantanuBhanja, CEO, Consumer Products, Pidilite Industries Ltd, said “Through #AllCanArt, we wish to convey that now anyone with a creative intent can paint and create magic. There is no need for formal training. Fluid art is free flowing and can be practiced even by an amateur which makes it a great art form for everyone. As a mark of celebration of Independence Day, and as pafrt of Fevicryl initiative-of making creativity fun- we are elated to offer a platform to people of different walks of life to explore their creative selves. We are confident of etching our way into the Limca Book of record.”

Mr. Nilesh Singh, Center Director, Seawoods Grand Central Mall, said, “Art is not just about creativity. It also aids for the imagination artistry of people in the otherwise busy and hectic urban life.We would like to encourage all our patrons across age groups to participate in this unique initiative by Fevicryl. At Seawoods Grand Central Mall, we take great pride in playing host to such unique initiatives which involve the society and have a larger impact.”

The initiativekick startedwith a session held at Our Lady of Salvation Church, Dadar and at Shree VardhamanSthanakvasi Jain SanghBorivali with Parkinson’s Disease & Movement Disorder Society (PDMDS).97 Parkinson’s patients participated in the workshop and set free their creativity by pouring colors on the canvas using Fluid Art technique. Despite the challenges they face, the art form allowed the participants to showcase their artistic prowess and unleash their hidden talent.

The second leg of the activity happened at M.K.E.S School, Maladwhere 300+ school studentscame together to try their hands on the unique art form. Similarly, canvases were created and contributed by corporates across city.

Penchant for art runs deep into SeawoodsGrand Central Mall as it has always encouraged artists and talents to showcase their art form at the mall. Largest diya portrait of ViratKohli, 46X24ft mosaic of Sachin Tendulkar using bespoke tailoring materials and 60X40 ftRangoli showcasing Maharashtrian culture during Maharashtra Divas are some of the earlier artworks showcased at the mall.

About Pidilite:

Pidilite Industries Limited is a leading manufacturer of adhesives and sealants, construction chemicals, Arts and Crafts products, DIY (Do-It-Yourself) products and polymer emulsions in India. Our products range also includes paint chemicals, automotive chemicals, art materials and stationery, fabric care, maintenance chemicals, industrial adhesives, industrial resins and organic pigments & preparations. Most of the products have been developed through strong in-house R&D. Our brand name Fevicol has become synonymous with adhesives to millions in India and is ranked amongst the most trusted brands in the country. Some of our other major brands are M-Seal, Fevikwik, Fevistik, Roff, Dr. Fixit, and Fevicryl.

About Seawoods Grand Central Mall:

Seawoods Grand Central (SGC) Mall, located at Navi Mumbai, is a part of Nexus Group of Malls. Nexus Malls is a fully owned subsidiary of the Blackstone Group, world’s leading Private Equity firm.

Owned by Nexus Malls, the asset is destined to be crown Jewel of Navi Mumbai with the retail mix it has to offer, entertainment avenues, multiplex and F&B options Anchor stores like Big Bazaar and Lifestyle greet the commuters at the exit of Seawoods Railway station, thus bringing in a whole new consumer experience of convenience fashioned with grandeur. The 4 storied (Ground + 2 with a Lower Ground floor)  mall houses 300 retail stores and a food court to accommodate 1200 people at once. The mall boasts of a three level basement car parking to accommodate 2800 vehicles, largest amongst all malls in Mumbai metropolitan region.

Besides being directly connected to the Seawoods railway station, the mall is 5 minutes from Belapur CBD, easily accessible through the 8 lane SionPanvel express highway and closer to proposed Navi Mumbai Metro corridor.

SGC Mall aims at transforming Navi Mumbai landscape through fashion, food, entertainment and technology to make it fit for a Smart City. Over the last one year, the mall has entertained its guests with lots of innovative activities such as Augmented reality show, pictionary and Digital Dussehra and soulful musical events with leading musicians and bands such as Papon&Jonita Gandhi and Euphoria. Going forward, the mall will also look at introducing various innovative concepts & engagement ideas to ensure NaviMumbaikars do not need to travel for miles to meet their needs – Both shopping and entertainment.

About the Author

Sachin Murdeshwar
Sachin Murdeshwar is a Sr.Journalist and Columnist in several Mainline Newspapers and Portals.He is an ardent traveller and likes to explore destinations to the core.

Be the first to comment on "Fevicryl attempts to create Limca Book of Record for largest Indian map made with minitri-color canvases @Seawoods Grand Central Mall"

Leave a comment

Your email address will not be published.


*