The beverage brand stands strong in support of women empowerment, especially in the arena of sports.

MUMBAI, 27th MARCH, 2023 (GPN): Storia, young India’s favourite beverage brand,  was found cheering loudly for the 13th edition of the IBA Women’s World Boxing Championship hosted in New Delhi by the Boxing Federation of India from the 15th to the 26th of March 2023. This is known to be one of the most prestigious sports events, globally, witnessing a participation of approximately 600 women boxers and team officials from over 75 countries.

Collaborating with the International Boxing Association, Storia extends its support towards women’s participation in sports. This event is a curtain raiser for women boxers of the country towards the goal of Olympics 2024.

On partnering with IBA, Shalin Desai, Chief Marketing Officer of Storia Foods and Beverages stated, “It was a momentous occasion for Indians to host this prestigious event in our country. Associating with IBA and witnessing the event closely is a milestone for our brand as it naturally fits into our objective of promoting a healthier lifestyle along with lending support to the sports fraternity. It is exciting to witness the revolution of women’s combat sports gaining steady recognition in our country and Storia will always stand by this momentum that empowers women athletes in India and across the globe.”

About Storia Foods & Beverages Pvt. Ltd:

Storia® Foods & Beverages Pvt. Ltd. is a young and disruptive Indian food and beverage brand with a robust R&D driven product portfolio, with superior health benefits, offering unique flavours and richer taste. Storia® envisions to drive innovation across major food and beverage categories with products that will help to build a nutritionally stronger nation and work towards adding ease, creating value and inspiring a healthier lifestyle.

Launched in April 2017 and built by a strong professional leadership team with extensive experience in large MNCs and domestic brands, Storia® is present across 33 cities in India across 50,000+ retail outlets.Ends