Pepperfry brings Superior Quality Service at your doorstep.

At Pepperfry Customers get An option to try before you Buy

MUMBAI, 27 JULY, 2022 (GPN): Pepperfry, one of India’s leading ecommerce furniture and home goods company, today announced the launch of a ‘world-first’ 24hours furniture delivery service in Mumbai, Delhi-NCR and Bangalore. This strategic logistical support aims to bring cheer and delight to customers as they place orders by 9pm to receive items by next day.

Pepperfry has recently completed 10 million deliveries across 500+ cities in India. The company has the largest warehousing network in the furniture and home goods segment, located in Mumbai, Gurugram and Bangalore, servicing 10,000+ pin codes. Pepcart, the in-house delivery platform is the largest big-box supply chain network that provides first and last mile logistics services to consumers. Over the past decade, the company has achieved operational excellence with 912,000 shipments delivered with a dedicated fleet of 300+ trucks. The company has recorded 1% damage rates in the furniture category through customised handling tools and efficient installation services.

Ashish Shah, Co-Founder and Chief Operating Officer, Pepperfry said, “It gives me great delight to announce this world-first initiative of 24 hours online furniture delivery. We believe that this initiative will be a game changer for our industry as furniture is a heavy ticket size item. We have a pedigree of leading a scaled business platform for our merchants and consumers. Pepperfry has empowered thousands of MSME’s and artisans to create a business ecosystem to democratise the furniture and home goods market. Our supply chain team of 1500 highly motivated team members are working continuously towards making faster deliveries. We intend to offer more customer satisfaction through our timely services.”

Piyush Agarwal, Head of Supply Chain, Pepperfry, added “We have delivered 87% build-to-stock orders in Mumbai, Delhi, and Bangalore within 24 hours. Our focus has always been to ensure that our supply chain operations can take customers from desire to delight We have built in house capability to manage 7 lakhs sq. ft. warehousing space in last 2 years which helps us to fully own the experience delivered to our customers. We hope to set a benchmark for the industry to follow.”

The furniture and home goods segment necessitate a unique and intricate approach for end-to-end supply chain infrastructure as compared to other verticals as well as broader horizontal commerce. The fidelity of maintaining and storing different components of furniture pieces is paramount to delivering superior quality and experience.

Pepperfry has an integrated Big-Box supply chain that is known to deliver best-in-class service and solid operating leverage. Pepcart, the in-house delivery platform is the largest big-box supply chain network that provides first and last mile logistics services to consumers. Over 90% of assemblies are completed within 24hours. The company offers a diverse digital catalogue of furniture, home décor and mattress products including private labels. Through the marketplace-led ecommerce business model, consumers can discover, gather information, select, and purchase furniture and home goods products.

Pepperfry recently completed 10 million deliveries across 500+ cities in India, “The company has the largest warehousing network in the furniture and home goods segment, located in Mumbai, Gurugram and Bangalore, servicing 10,000+ pin codes.

While the average ticket size for furniture is around Rs 17,000-20,000, the average ticket size for other home products is around Rs 4,000 Cr.

Pepperfry has 10 house brands that contribute to 50 percent + of its overall business including Woodsworth, Mintwud, Casacraft, Amberville, Bohemiana, Mudramark , Mollycoddle, Clouddio, Primorati and Mangiamo.

At Pepperfry AR (augmented reality) and VR (virtual reality) allows shopper’s to merge real and virtual environments, allowing them to try on things before making a purchase. Prospective buyers may utilize AR/  VR and related technology to mimic and test by visualising products like furniture or home furnishings to check how those products would look in a physical space.

Individual client buying preferences are a primary driving element in today’s market. As customers’ attention spans shrink and their experience with a wide range of marketing strategies expands, it becomes increasingly difficult to stimulate customers’ curiosity about a specific product and highlight its unique characteristics compared to the available substitutes.

AR is quickly emerging as a new and distinct product experience & advertising medium for business-to-consumer (B2C) interaction, transforming buyers’ experiences.

Speaking about the future expansion plans to GPN (Global Prime News Media Network) Ashish Shah, Co-Founder and COO, Pepperfry said, “We are in the process of filing our DRHP (draft red herring prospectus). Bankers and lawyers have been appointed. We have reduced our losses by 50% and we are excited about the IPO. We are on a good path.We are bullish about omichannel play, which helps us with deeper penetration into large metros and grow our footprint in smaller towns. We will continue to invest in technology, particularly in AR (augmented reality) and VR (virtual reality), for the online business. This is because product variety can be shown online, not offline. We believe in the next few years customers would want to virtually touch and feel products, and turn, rotate, place the furniture in their rooms. Purchase decisions will be driven by variety, and that can happen only through technology.We are expanding our catalogue and entering into new home-related categories. We would also need to expand our supply chain capabilities. From 26 distribution centres last year, we have 32 now and will continue to grow. We will keep opening franchise stores (typically 700-2000 sq ft). We have moved on from just being on high streets to being neighbourhood stores. If we see 2000 apartments at a particular location, we can open a store there.”

Pepperfry has raised $235 million in six rounds of funding since it began operations over nine years ago. In 2022-23, the company plans to expand its franchisee store network, invest in technology for the online business and enhance supply chain capabilities.-Ends.