MUMBAI, 12th APRIL, 2022 (GPN): In an exclusive interview with GPN ​​Sahil Mehta, the Managing Director & Founder of Emmbros Overseas reveals about his inspiration in launching his own skincare line and 5 major brands having all the luxuries offered internationally but at much lower prices.

Mr. Sahil Mehta began his journey in the wellness and beauty industry in India with St.Botanica in 2015. Years of keenly observing his father unearth the secrets of Ayurveda to offer wholesome wellness solutions, along with his in-depth understanding of the role of scientific research in creating cutting edge natural plant-based beauty and wellness products, as well as his expertise in the e-commerce business, encouraged him to take the leap and create a home-grown, natural, wellness and beauty brand. He began this journey with a vision to offer a complete and holistic range of wellness and beauty solutions, unique one-stop-shop offering products that are steeped in scientific research and botanical knowledge as well as reflect our traditional indigenous ingredients and solutions. With the bouquet of products offered under the 5 core local brands: St Botanica, Man Arden, Oriental Botanics, Mom and World, and MuscleXP, Sahil has successfully created a homegrown beauty and wellness venture that offers paraben-free, mineral oil-free, sulfate-free, phthalates- free, cruelty-free, vegan, botanical activity-based and PETA certified natural products that meet the varied needs and desires of a large national and international audience.

Why did you choose your entrepreneurial journey in the Health and Wellness industry?

My father passed on to me his knowledge of Ayurveda. So I understood it well and understood the industry’s scope as the market had not materialized in 2018, and I saw a gap in the demand and supply of health and wellness products. Hence, I started with Emmbros Overseas, India’s first brand to deliver diverse natural solutions and to develop quality products through traditional and scientific research. St. Botanics was the first brand in the kitty of Emmbros Overseas; the brand was accepted well in the market. So I was further moved on to introduce Oriental Botanics, MuscleXP, Man Arden, NourishVitals, and Mom & World.

What does MuscleXP offer to the Indian market?

We offer products that combine the best of western research with traditional indigenous solutions to provide a comprehensive, detailed product range that satisfies the needs and likings of every Indian customer. We are arising as trendsetters in the Indian health and wellness market by establishing new standards of excellence in quality. 

What makes MuscleXP stand out amidst other competitors?

MuscleXP has established the benchmark in the nutritional supplement industry by demanding truth in labeling, ingredient safety, and product potency while staying true to the cutting-edge of nutritional science. These products are made based on thorough research ongoing for several years to help people to achieve their fitness and body-building goals. 

What are your plans for MuscleXP?

We are expanding and plan to scale up; we are ready to raise funds. Our vision is to add more retail counters and concentrate on other categories that can be beneficial to scale up MuscleXP to another level. We are also strengthening our R&D team to draw innovative formulations that are core to our brand philosophy. Ends