New Delhi, March 9, 2022 (GPN): Max Life Insurance Co. Ltd (“Max Life”), and YES BANK Limited (“YES BANK”), on the completion of seventeen years of strategic bancassurance partnership, have reaffirmed a renewed commitment towards building next-generation customer experiences. Offering seamless integration of new-age technologies in the business ecosystem, the partners have realigned their focus on a robust digital-first delivery that aims to bring greater agility into the customers’ financial protection journey.
In these seventeen years, the companies via a strong Pan-India presence across 1100 branches have sold approximately 4.2 lakh policies and offered a Sum Assured of Rs. 55,498 crore to policyholders and their families. The Max Life – YES BANK partnership offers new-age solutions like ‘My Connect’ and ‘Video Marketing’ for all life stages including, child, protection, retirement, and savings.
Mr. Prashant Tripathy, MD and CEO, Max Life, said, “I would like to thank YES BANK for helping strengthen one of the industry’s most successful relationships. Over the years, this enduring partnership has enabled us to protect the financial goals of more than three lakh customers and their families. We are confident that this association will provide an enhanced customer experience with best-in-class life insurance solutions. By leveraging technology, we will ensure seamless integration of digital across every customer touchpoint that will help accentuate business efficiencies.”
Mr. Rajan Pental, Global Head – Retail Banking, YES BANK, said, “Our long-standing partnership with Max Life Insurance has helped consistently deliver new and meaningful offerings that elevate the customer experience with streamlined processes, innovative enablers, and latest technology. Acknowledging this milestone in our journey, we will continue exploring opportunities towards creating holistic solutions that broaden the net of financial protection for our customers and in turn further strengthen our partnership in the years to come.” Ends
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