~ One of a kind experience arena that opens new and engaging avenues to experience the globally loved, fun brand ~

Mumbai, 25^th October, 2021 (GPN): Mars Wrigley has announced the launch of the first M&M’s® experience arena in India at Freshpik in Reliance Jio World Drive, in partnership with Reliance Retail. The newly launched experience arena offers an exceptional experience to the consumers to connect with the iconic M&M’s® brand in a fun and memorable way. At this experience arena, for the first time ever in India, the shoppers will have access to the exclusive M&M’s® merchandise, and the option to pick and buy their favorite color M&M’s® from an interactive dispensing unit – that is signature to the brand globally.

Being the largest chocolate brand in the world, M&M’s® has delighted consumers for over 80 years. As a brand, M&M’s® is rooted in shared moments of fun and aims to help people feel included by championing ‘fun’ as a way to share our true self and connect with others. The launch of the experience arena brings to life this aim, offering the consumers an immersive and engaging M&M’s® experience, through exclusive merchandise and by paying homage to the Mumbai culture through the unique arena design.

Talking           about the launch of the new experience arena, Kalpesh R. Parmar, Country General Manager, Mars Wrigley, India said, “M&M’s® is one of our most loved brands globally, with the brand’s logo, its  characters and snack-sized pieces of chocolate in a colorful candy shell recognized across the world. Since the launch of M&M’s® in India in 2017, we have been driving the brand growth through portfolio innovations and consumer relevant campaigns and promotions. Today, we are proud to add another key milestone to the brand’s journey in India – the first ever M&M’s® experience arena in the country at the Reliance Jio World Drive, in partnership with Reliance Retail.”

“At Mars Wrigley, we are always looking for new and innovative ways to connect with our consumers, and to create a billion better moments. This experience arena is an exemplification of our efforts, and we hope to continue to create and deliver products, campaigns and experiences that consumers love.”, he added.

“We are extremely happy to announce our partnership with Mars Wrigley, and excited to launch this fun and unique M&M’s® experience arena. If good food is your thing, Freshpik is paradise. It’s a playground to delight all our senses, touch, see, smell, hear, taste, enjoy. Come with your own wish-list of food. I promise, the discoveries will surprise you. Freshpik is a food experience, not just a store” said Damodar Mall, CEO Grocery Retail, Reliance

The M&M’s® experience arena at Freshpik, in Jio World Drive, BKC, Mumbai will be open from 11AM to 9:30 PM on all days. All store members and delivery partners are strictly following COVID-safety protocols in the interest of the safety of customers and employees.Ends

About Mars:

 

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.

Across our diverse and expanding portfolio of confectionery, food, and Petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN’S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.

We know we can only be truly successful if our suppliers and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Mars Wrigley products are now available at Mars Wrigley Treats Store in India.

About Freshpik:

 

Freshpik, a first-of-its-kind experiential gourmet food superstore from Reliance Retail, has launched its maiden store at Jio World Drive in Bandra-Kurla Complex, Mumbai. With the launch of Freshpik, Reliance Retail forays into Ultra-Premium grocery segment in India. Designed keeping in mind the refined tastes and delicate aesthetic sensibilities of food connoisseurs and well-travelled gourmands, the Freshpik store offers a melange of the finest food products and beverages sourced from select local and international destinations, presented through a bevy of immersive shopping concepts that make shopping fun, satisfying and pleasurable.