Mumbai, 3rd September, 2021 (GPN): How do you attract wealth and prosperity? Will only praying to Goddess Lakshmi result in abundance? Sony SAB’s new show Shubh Laabh – Aapkey Ghar Mein shall address these commonly believed notions, demystifying the meaning of true devotion and the significance of self-transformation. The show illustrates a transformative journey of its characters, where they will learn to find a balance between devotion and spirituality in their daily lives. Shubh Laabh – Aapkey Ghar Mein is set to premiere on 13th September, Monday-Friday at 9:30 PM on Sony SAB.
Set in Ratlam, the Toshniwal parivaar is like every other Indian household facing challenges and struggles of daily living and wishing for a prosperous life. Savita Toshniwal (Geetanjali Tikekar) and her husband, Niranjan Toshniwal (Nasirr Khan) run a namkeen (snack) business which has been suffering losses resulting in financial problems at home. Savita, a housewife and a true devotee of Goddess Lakshmi, feels the constant urge and responsibility to save her entire family from an impending downfall. Being a firm believer of divine miracles, she does everything in her capacity to please Goddess Lakshmi. Savita leaves no stone unturned to change their poor fate and expects a miracle to save her from her struggles and when it doesn’t manifest into anything, her grouse is – ‘When will Goddess Lakshmi bless her house?’
Her constant grievance makes Goddess Laxmi (Chhavvi Pandey) take on a human avatar, land on Earth to enter Savita’s life and guide her towards a journey of self-transformation. Adding to the incredible ensemble cast of Geentanjali Tikekar and Chhavvi Pandey, is Tanisha Mehta, who will be making her television debut as Shreya, a young, smart yet humble girl who hails from a rich family in Ratlam. Shreya will play a pivotal role in Savita’s life as she realizes and discovers the true meaning of devotion, righteousness and wisdom.
Produced by Jay Productions, Shubh Laabh – Aapkey Ghar Mein adds to Sony SAB’s stirring line-up of shows that aims to inspire, entertain, and spread the Khushiyon Wali Feeling through its characters and storyline. The show also features Mitil Jain as Rohit – Savita’s eldest son, Manan Joshi as Vaibhav – Savita’s youngest son and Mahi Sharma as Roohi – Savita’s daughter.
Comments:
Mr Neeraj Vyas, Business Head – Sony SAB
We at Sony SAB have been steadfast on our vision to be different, and our new show, Shubh Laabh – Aapkey Ghar Mein is a step in that direction. Challenging the norm has become a mainstay for us and even as we bring our new show which walks a thin line between ritualism and self-transformation, we choose to do so without any negative drama. Instead, in the true spirit of what Sony SAB is known for, we want to engage, entertain, encourage and enlighten the audience and try to make this world a happier place through the entertainment we provide.”
13th September onwards, Monday to Friday at 9:30PM only on Sony SAB.
About SONY SAB:
Launched in March 2005, SONY SAB is part of the network of television channels owned by Sony Pictures Networks India Pvt Ltd. Sony SAB evolved from its ‘Haste Raho’ tagline in 2017 to the present re-energised philosophy of ‘Khushiyon Wali Feeling’ in 2019. The campaign is driven from the insight that ‘jitni insaan ki khushi badhti hai, utni hee duniya mein insaniyat bhi badhti hai’. The tagline ‘Khushiyon Wali Feeling’ reinvigorates the brand belief that ‘being happy is good but spreading happiness amongst others is even better as it makes the world a happier place’. Through this campaign, Sony SAB offers a larger purpose as a brand while moving towards a significant brand evolution, the aim of ‘Khushiyon Waali Feeling’ is to get customers to look at Sony SAB as ‘a brand with a heart’.
Sony SAB has always been delighting its viewers and keeping them happy by going beyond entertainment and operating in the realm of happiness. With an impressive line up of fresh, light-hearted and values driven content ranging from daily family comedy to path breaking concepts, Sony SAB is dedicated to promoting an enjoyable family-viewing experience and can truly defines Sony SAB as the ‘living room brand’ with something to appeal to everyone in the family. Sony SAB’s Taarak Mehta Ka Ooltah Chashmah is also celebrated as one of the longest running shows daily comedies in the world, with over 3242 episodes and running in its 13th year now.
The current programming mix by Sony SAB includes daily shows like Wagle Ki Duniya – Nayi Peedhi, Naye Kissey, Jijaji Chhat Parr Koii Hai, Hero – Gayab Mode On, Tera Yaar Hoon Main, Ziddi Dil – Maane Na, Maddam Sir, and Taarak Mehta Ka Ooltah Chashmah. Sony SAB is dedicated to strengthening its lineup of shows further to provide non-stop entertainment for its viewers.
Sony SAB is broadcasted in more than 44 million households in India and is present in more than 150 countries internationally, reaching over 25 million households.
About Sony Pictures Networks India (SPN):
Sony Pictures Networks India (SPN), is an indirect wholly owned subsidiary of Sony Corporation, Japan.
SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV – the digital entertainment VOD platform; and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including India’s Best Companies to Work For 2020 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
Sony Pictures Networks India Private Limited is in its 25th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com
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