Hyderabad, 03 September 2021: Ramky Enviro and Big FM have partnered for the 14th consecutive year to spread awareness about environmental impact and steps taken to reduce the impact without compromising the festivity spirit. Every year eco-friendly Ganesha idols are distributed amongst communities. This year as part of the Big Green Ganesh initiative Ramky Enviro and Big FM will be distributing the Ganesha Clay idols packages in a bio-degradable pit with seeds in them.
Mr. Goutham Reddy, Managing Director & CEO of REEL, said, “We have been committed to the environmental cause and we are delighted to partner with BIG FM in their 14th edition of the award-winning Green Ganesha initiative. We will be distributing the biodegradable Ganesh idols amongst various communities, employees and partners. Ganesha festival is the most widely celebrated festival in India, and we encourage our people to celebrate the festival by following environment-friendly practices. The pandemic has reinforced the urgency to protect and preserve the environment like never before. We look forward to performing this auspicious practice with our ‘Green Heroes’ while we move a step towards sustainability & eco-friendly methods of living & celebrating”.
Eco-friendly Ganesh idols are distributed across various Gated Communities in Hyderabad in an attempt to minimize environmental damage. The clay idols are packaged in a bio-degradable Coconut pit with seeds in them. Immersion can be performed at home, in a flower pot giving birth to a new plant. They will have a canter going around town from 3rd Sep till 9th Sep. Also, we have prominent celebs from Tollywood & TV industry such as Nani, Rao Ramesh, Rajamouli, RP Patnaik, Tanikella Bharani, Gopichand, Priyamani, Kartikeya, Sudheer Babu, Eesha Rebba and many more who are promoting/endorsing the cause on 92.7 Big FM and digital media. ENDS
About Ramky EnviroEngineers Limited:
Ramky Enviro Engineers Ltd (REEL), a KKR-backed company, is one of Asia’s leading providers of comprehensive environment management services. REEL offers a whole gamut of environmental services and infrastructure solutions under various categories such as Waste Management – hazardous, municipal, biomedical, MAR POL, construction waste & e-waste; Waste to Energy; Recycling – wastewater, paper, plastic and integrated waste; Environmental Solutions such as remediation, ETPs and wastewater treatment; automated car park management and Facilities Management. REEL has a growing global footprint, including over 60 spread operating locations spread across India, Singapore, UAE, Qatar, Saudi Arabia, Kuwait, Oman and Tanzania. With over 25 years of operational history, REEL has a dominant presence across the entire waste value chain and has been a long-standing partner in the environmental solutions space to its customers.
About BIG FM:
BIG FM, one of India’s largest radio network with 58 stations, reaches out to 1200+ towns and 50,000+ villages and over 45 crore Indians across the country. BIG FM has evolved with the changing times. With the new positioning, BIG FM will play a meaningful, relevant and compelling role in lives of consumers. It will not just be about entertainment but a brand that has a purpose. With its extensive reach, localised content and credible RJs the brand will play the role of a ‘thought inspirer’ and an agent of positive change in society. The new tag line of ‘Dhun Badal KeToh Dekho’ reflects the philosophy that ‘Changing the world for the better starts with changing your thoughts’. Realigning the programming to reflect the new positioning, BIG FM has refreshed the music promise playing your favourite music tested with the audience besides bringing on board some big names from the Radio and entertainment spaces across all key markets. The network’s occasion-based programming, CSR Activities and client integrated campaigns strongly reflects its DhunBadalketohDekho ethos. The original content-based shows and engaging brand led campaigns has consistently won accolades at prestigious industry awards like the EMVIES, ABBYs, Asian Customer Engagement Awards, and Indian Radio Forum & New York Festival.
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